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Company: Leads.io

Location: Toronto, ON

Job description: We are Leads.io — the world’s #1 tech-driven lead generation agency. With a determination to become an ever-better growth catalyst for our clients, we are on the lookout for fresh faces to join our team! Do you have what it takes to join Leads.io?
Key responsibilities:
Leads.io is on the search for a Ad Creative Strategist to complement our dynamic work environment. The Ad Creative Strategist is a key group level creative role within Leads.io. This position requires a talented and innovative individual who can blend creativity with data-driven insights to create compelling ad creatives that drive results. The Ad Creative Strategist will work closely with our clients and cross-functional teams to develop effective ad campaigns, ensuring that our creative assets align with performance marketing goals.
Other responsibilities are:

• Develop ad creative strategies that align with client goals and performance marketing objectives.
• Have a leading role in the ad campaign and ad creative process, driving innovation and coaching performance designers.
• Explore new concepts, themes, and visual styles.
• Conduct thorough research to understand the target audience, their preferences, and behaviors.
• Produce eye-catching visuals and ad creatives for various digital platforms.
• Work closely with the experimentation team and performance marketing teams to guide experiments on ad creatives.
• Work closely with the CRO team and other strategists, coach and collaborate with performance designers, copywriters, and other creative team members to create holistic ad campaigns that combine compelling visuals and persuasive copy.
• Present design strategies and creative concepts to clients, explaining the rationale and expected outcomes.
• Monitor and analyze asset performance metrics.

About Leads.io
Leads.io is your technology-driven partner in effective lead generation. As a global team spread out across eleven offices in nine countries, our mission is to provide empowering business solutions on a global scale. By delivering high-quality leads through diverse channels such as Facebook, Instagram, TikTok, display, native, paid search and organic, Leads.io aims to elevate our clients’ ventures to new heights of success.
As a team of result-oriented experts in marketing, technology, strategy, and content, we remain committed to excelling at our craft with every step we take. We think big, act fast, and confidently pave the way for the future. Through a dedication to personal excellence, teamwork, and accountability, Leads.io fosters an environment in which you can shape your path to success whilst engaged in a dynamic and successful company environment.
Requirements
Your qualifications

• Proven experience in a creative role within an advertising or marketing agency, with a strong focus on digital (video) advertising.
• Proficiency in design software such as Adobe Creative Suite (After Effects, Photoshop, Illustrator, InDesign).
• Having in-depth knowledge of typography, color, space, texture and other design elements necessary in creating a compelling visual design
• Strong understanding of performance marketing and digital advertising platforms (e.g., Google Ads, Facebook Ads, Instagram, etc.).
• Creative thinking and the ability to generate innovative design concepts.
• Data-driven mindset, with the ability to analyze and interpret performance metrics.

As Leads.io, we take great pride in our diversity and inclusivity as a hallmark of our success. For this reason, we ensure that all candidates from all backgrounds will receive fair consideration irrespective of their race, gender, faith, religion, or disability. We invite all qualified and motivated individuals to take a chance at joining our team!
Benefits
What’s in it for you?

• 20 holidays per year
• Hybrid working
• An open and inclusive culture that fosters personal growth and initiative
• Knowledge sessions hosted by internal and external experts
• Great lunch on Fridays to celebrate the weekend
• Employee Benefits Plan which includes Life Insurance, Accidental Death & Dismemberment, Extended Health Care, Dental and Dependent Life
• Flexible working hours
• Provided equipment (Macbook, mouse/keyboard)
• Access to mental health support through OpenUp is offered anonymously and without cost
• The opportunity to work fully remotely for up to a month per year from a location of your choice

Excited? Wait until you see our cultural values!
✨ Trust – At Leads.io, we emphasize accountability and transparency, setting the foundation for genuine partnerships.
✨ Own it – Ownership entails having pride in both your work and yourself. We each aim to take a personal initiative in improving our business, so being the best version of yourself is the best-case scenario for us.
✨ Grow smart – Our vision is to become a global frontrunner in lead generation. We are committed to continually scaling our business whilst also growing as individuals in the process.
✨ Thrive as a team – We believe that teamwork is a key ingredient to obtaining outstanding results. While holding personal work ethics in high regard, we also encourage a working environment that is both social and more enjoyable through teamwork.
Our recruitment process is designed to ensure the best fit. It comprises a phone meeting to discuss qualifications, followed by two interviews for skills and cultural alignment. Between the interviews, an assessment will be requested. If successful, we will extend a formal offer. Upon acceptance, you’ll embark on your exciting journey with Leads.io.
Ready for your new challenge? Apply now, and we will be in touch with you soon!
Leads.io is seeking to hire an Ad Creative Strategist to join their dynamic team. The ideal candidate must have experience in digital advertising and marketing, proficiency in Adobe Creative Suite, and a strong understanding of performance marketing and digital advertising platforms. The company offers 20 holidays per year, hybrid working, and a number of other benefits. They emphasize diversity and inclusivity as part of their company values. The recruitment process includes a phone meeting, two interviews, and an assessment. To apply for this position, candidates can visit the company’s website.
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Expected salary:

Job date: Fri, 26 Jan 2024 23:44:16 GMT