Company: Assa Abloy

Location: Orlando, FL

Expected salary:

Job date: Sat, 01 Nov 2025 23:55:56 GMT

Job description:

Job Title: Mid-Level Account-Based Marketing (ABM) Specialist

Location: Traka Americas

Job Description:

Traka Americas is seeking a talented Mid-Level Account-Based Marketing (ABM) Specialist to join our dynamic team. This role will primarily focus on developing and executing personalized marketing strategies tailored to specific accounts through various channels, including email, digital advertising, direct mail, and event marketing.

Key Responsibilities:

• Campaign Development: Design and implement targeted marketing campaigns for key accounts, utilizing a mix of email, digital advertising, direct mail, and event marketing strategies.
• Analytics Monitoring: Track and analyze campaign performance metrics to gauge effectiveness and ROI, ensuring optimal engagement with our target audience.
• Collaboration: Work closely with sales and product teams to align marketing efforts with business objectives and provide support in creating customized messaging for key accounts.
• Market Research: Conduct research to identify trends and opportunities within specific industries or accounts, helping to refine our overall marketing approach.
• Reporting: Prepare regular reports on campaign metrics and insights, presenting findings to internal stakeholders to inform decision-making.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in account-based marketing, digital marketing, or a related discipline.
• Strong analytical skills with experience in monitoring and interpreting campaign performance data.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
• Proficiency in marketing automation tools and CRM systems.

Join us at Traka Americas and take part in driving impactful marketing strategies that resonate with our key accounts. If you are a results-oriented marketer with a passion for personalization and analytics, we would love to hear from you!