Job title: Digital Marketing Specialist

Company: Fidelity Investments

Job description: Job Description

About the Role:

The Digital Marketing Specialist will assist in achieving efficient operations within Fidelity’s marketing automation and sales enablement platforms, in addition to other initiatives, such as assisting others with the automated production of fund performance materials.

What You Will Do:

Marketing automation and sales enablement support:

Assist with the efficient operations and execution of Fidelity’s marketing automation and sales enablement programs.

Assist others with the setting up and execution of marketing automation campaigns, including events, webcasts and other email campaigns

Assist with the sales enablement efforts to help others better engage with clients and prospects throughout the buyer’s journey

Collaborate with internal and external stakeholders to assist others in the optimization of marketing operations

Assist others in the maintenance of Fidelity’s content library

Collaborate with internal teams to assist others with the creation of emails, landing pages, setting up A/B and multivariate tests in order to optimize the user experience

Help others to evaluate the end-to-end customer experience across multiple channels and customer touch points

Assist with database maintenance, content production and campaign execution:

Assist others with the production of digital communications, documents and campaigns.

Help others to ensure the organization of client and prospect data

Assist others to make sure that all performance data received is inputted into the database to deliver on deadlines

Aid others in end-to-end campaign support, which includes supporting the design, development, launch, and tracking aspects

Help others in the automation of content production and campaigns

Marketing effectiveness reporting:

Assist others with the production regular reporting and campaign tracking to increase marketing effectiveness

Aid in tracking campaign metrics, website content and other digital metrics to enhance performance and align Marketing and Sales

Assist in the creation of reports focused on content, campaign and sales enablement analytics to inform strategies and tactics

Help research marketing best practices to improve email open rates, click through rates and form fill conversions

Conduct research to aid others in continual optimization through A/B and multivariate testing

Assist in the development of regular reporting on campaign performance and help with conducting post mortem analysis

Automation, A.I. and digital resource:

Act as a resource for marketing in areas such as automation and A.I.

Work with internal technology partners to find innovative solutions to business problems

Collaborate with stakeholders such as Sales, Business Analytics, Finance and IT to assist in the creation of business cases for initiatives

Assist in the research of digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy

What We Are Looking For:

University degree graduate

A minimum of 1+ years of marketing operations or campaign management experience

An understanding of marketing automation and CRMs (e.g. Marketo, Salesforce)

An understanding of sales enablement (e.g. Seismic)

Nice to Have’s:

Experience in the Mutual Fund/Financial Services industry

Experience in document and content productive technology (e.g. Adobe Creative Suite)

Experience with database management and content production would be an asset

PMP/Marketo Certification

The Expertise You Bring:

Creative thinking with a passion for growth and performance marketing

Excellent communication skills, both written and oral, are required

The ability to multi-task and assist with the execution multiple ongoing projects

Strong organizational abilities and strong analytical skills essential

Interpersonal and influencing skills to achieve goals in Fidelity’s collaborative environment

Given the current circumstances, employee will be working from home, 100% of time. As working conditions return to normal, they will shift to a hybrid working arrangement.

Current work authorization for Canada is required for all openings.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at .

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

• Canada’s Top 100 Employers (5th consecutive year) 2021
• Greater Toronto’s Top Employers (9th consecutive year) 2021
• Canada’s Top Family Friendly Employer (4th consecutive year) 2021
• Imagine Canada, Caring Company
• Canada’s Top Employer For Young People 2021
• National HR Awards – Best Corporate Social Responsibility Program Award, Venngo Healthy Workplaces Award
• Workplace Benefits Awards – Health and Wellness Program
• Canadian Compassionate Companies Award

Designations

• A Canadian Compassionate Company
• An Imagine Canada Caring Company

Expected salary:

Location: Toronto, ON

Job date: Sun, 04 Sep 2022 01:44:24 GMT

Apply for the job now!