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Digital Performance Specialist- Marketing


Vaughan, ON

$70,000 – $75,000 a year

Miele is the world’s largest family owned and operated appliance company with more than 20,000 employees worldwide. Established in 1899 (Gutersloh, Germany), Miele remains committed to its owners, employees, customers, suppliers, the environment and its community.

With a clear focus on manufacturing the highest quality household appliances in cooking, refrigeration, coffee machines, dishwashers, washers and dryers, vacuum cleaners as well as appliances for use in commercial operations (“Miele Professional”), Miele strives to be the World’s Most Trusted And Desirable Premium Brand.

Are you looking to join a trusted, exciting, and premium brand located in Vaughan? Do you have a passion for success, innovation, and continuous improvement? Our philosophy – Immer Besser (Forever Better) reflects not only the passion for our products but also our people.

Reporting to the Head of Digital and online marketing, this individual is responsible for the planning and execution of digital campaigns and direct marketing across Canada, as well as analyzing current activities from performance perspective to identify opportunities to drive growth and return on investments.

This will include the day-to-day management of digital campaigns in different channels, Google Analytics accounts, dashboards and eCRM programs.

  • Tune and edit Google Analytics accounts to set up views for campaigns
  • Lead the conceptualization and development of any new digital campaigns
  • Drive all CRM activities both from strategic and tactical perspective
  • Evaluate our target audience, use our database for development and detailization of consumer insights
  • Analyze competitors ‘ marketing activities
  • Analyze the performance of all online promotion channels
  • Digital campaigns’ optimization, data reports’ collection and presentation
  • Lead agencies in the areas of digital advertising
  • Manage document flow within the area of responsibility
  • Ensure implementation and setup of Google Analytics/Tag Manager on relevant web pages
  • Compile reports and insights utilizing data from analytics tools (Google Analytics / dashboards)
  • Ability to create new content/edit existing product content for accuracy


  • Bachelor degree in Marketing, Business or Commerce, ideally with a focus on digital marketing
  • 3-5 years of experience in digital / e-commerce
  • Exceptional attention to detail and impeccable proofreading ability
  • SEA/SMA expertise and experience, as well as web analytics, specifically Google Analytics (GA Advanced certificate is an asset)
  • 360-degree knowledge of digital tools and formats (XML / CSV, Google Ads / Facebook Adsmanager, digital video formats, SocialBakers etc.)
  • Experience with privacy compliance topics relevant to digital communication
  • Advanced MS Office skills, in particular MS Excel and MS PowerPoint
  • Knowledge and experience in SAP, OpenText, SharePoint, Adobe Photoshop and InDesign are considered an asset
  • Fluent English, French skills are an asset

Job Type: Full-time

Salary: $70,000.00-$75,000.00 per year


  • Monday to Friday


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