Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Fri, 19 Sep 2025 22:44:39 GMT

Job description:

Job Description: Direct Digital Marketing Intern

Position Overview:

We are seeking a motivated and detail-oriented Direct Digital Marketing Intern to join our dynamic marketing team. In this role, you will play a crucial part in supporting various digital marketing initiatives that enhance guest experience and engage target audiences. This internship offers a unique opportunity to gain practical experience in digital marketing fundamentals and strategies while working with a collaborative team.

Key Responsibilities:

• Assist in the development and execution of direct digital marketing campaigns.
• Support in creating and optimizing contact and segmentation strategies to ensure effective targeting.
• Collaborate on offer positioning and promotional strategies to attract and retain guests.
• Analyze campaign performance metrics and contribute to reporting insights for ongoing optimization.
• Help maintain and update digital marketing content across various platforms.
• Participate in brainstorming sessions to generate innovative marketing ideas and initiatives.

Qualifications:

• Currently pursuing a degree in Marketing, Communications, Business, or a related field.
• Strong interest in digital marketing and eagerness to learn about industry trends and best practices.
• Excellent communication skills, both written and verbal.
• Proficiency in Microsoft Office Suite; familiarity with digital marketing tools is a plus.
• Detail-oriented with strong analytical skills and an ability to multitask.
• A team player with a positive attitude and a willingness to take initiative.

What You’ll Gain:

• Hands-on experience in the fast-paced world of digital marketing.
• An understanding of effective guest experience strategies and customer segmentation.
• Professional networking opportunities within the marketing industry.
• Development of key skills that are essential for a successful career in marketing.

If you’re passionate about digital marketing and looking to make an impact, we’d love to hear from you!