Company: NBCUniversal

Location: Orlando, FL

Expected salary: $145000 – 175000 per year

Job date: Sun, 03 Aug 2025 03:32:23 GMT

Job description:

Job Title: Marketing Strategist for Media and Digital Assets

Job Description:

We are seeking a dynamic Marketing Strategist to join our team, responsible for overseeing marketing efforts across a diverse portfolio of platforms including Oxygen, E!, SYFY, and Golf Channel, alongside their associated digital properties like Fandango, Rotten Tomatoes, GolfNow, and GolfPass. This role is pivotal in shaping our influence marketing strategies and enhancing content and pricing initiatives to optimize customer retention and maximize lifetime value.

Key Responsibilities:

• Strategic Oversight: Develop and implement cohesive marketing strategies across linear and digital platforms to enhance brand visibility and customer engagement.

• Influence Marketing: Collaborate with influencers and strategic partners to amplify promotional campaigns, driving audience growth and outreach.

• Content Management: Craft and optimize engaging content tailored to our audience segments, ensuring consistent messaging across all platforms.

• Pricing Strategies: Analyze market trends and customer behavior to formulate competitive pricing strategies that enhance product accessibility and customer satisfaction.

• Customer Retention Initiatives: Design and execute programs aimed at improving customer retention rates and elevating lifetime value, utilizing data-driven insights to inform decisions.

• Campaign Analysis: Monitor and evaluate the effectiveness of marketing campaigns, providing recommendations for continuous improvement based on performance metrics.

• Cross-Functional Collaboration: Work closely with product, sales, and creative teams to ensure alignment and successful execution of marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in media marketing, particularly within the entertainment or sports sectors.
• Strong understanding of digital marketing strategies and tools.
• Excellent analytical skills and proficiency in utilizing data to drive decision-making.
• Creative thinker with exceptional communication and project management abilities.

If you are passionate about the intersection of media and digital marketing, and have a knack for developing strategies that foster customer loyalty, we invite you to apply for this exciting opportunity!