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newSocial Media SpecialistThinkific4.9Toronto, ON•Remote Have past (and successful!) experience executing social media marketing and running marketing campaigns for a SaaS company. 7 days ago·More…View all Thinkific jobs – Toronto jobsSalary Search: Social Media Specialist salaries in Toronto, ONSee popular questions & answers about Thinkific

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We believe in having a transparent hiring process to provide a fair and inclusive experience to all our candidates.

Our team is dedicated to ensuring you have a great candidate experience, and that starts with outlining our hiring process from start to finish so you know what to expect every step of the way (no surprises!)—click here to learn more!


Do you strive for the thrill of taking an idea and seeing it come to life? Are you ready to interact directly with a community of engaged users? You aren’t afraid of getting hands-on and are eager to help us keep building our brand on social media. You’re looking for a big challenge that holds big opportunities—and you’ll find that at Thinkific!

As the Social Media Specialist at Thinkific, you are just as comfortable outlining a social plan as you are rolling up your sleeves to dive into content creation. Working alongside the Senior Social Media Manager, you will be responsible for creating and publishing content to grow Thinkific’s voice on our social media channels and online communities. You know how to craft compelling and unique content customized for each platform that engages and inspires an audience.


In this role, you will:

  • Plan and maintain a social content calendar, posting across YouTube, LinkedIn, Twitter, Instagram, Facebook, and any new emerging and relevant networks.
  • Create, edit, and publish content on multiple social channels, ensuring quality standards are met with creative and optimized copy
  • Engage and manage comments from our community across organic and paid social posts, fostering continued conversations
  • Engage in social listening to identify and respond to conversations where there is a natural tie in to build relationships
  • Coordinate with industry influencers and partners to optimize our social reach and engagement
  • Report on the ROI and success of each social media platform and their respective engagement of users by leveraging analytics
  • Wear your conversion optimization hat to test and optimize social messages to drive conversions and outcomes that are aligned with our company goals

To be successful in this role, you likely:

  • Have 2+ years of experience working as a social media coordinator and are looking to take your career to the next level
  • Have a strong understanding of best practices across all social media platforms, and enjoy crafting content and posts for all social platforms, including LinkedIn, Twitter, Facebook, and Instagram
  • Can demonstrate experience with live streaming tools and are comfortable with being a guest on livestreams and podcasts
  • Have past (and successful!) experience executing social media marketing and running marketing campaigns for a SaaS company

You might be the person we’re looking for if you:

  • Are eager to learn and grow—you’ve likely had some post-secondary education or have equivalent professional experience in a similar role, and you continue to seek opportunities to level up your skills
  • Have a passion for creating inspiring and helpful content to help businesses succeed
  • Are proud of past wins building community, generating traffic, and driving leads from social media marketing
  • Constantly think outside

This is an incredible role for the right candidate. We can’t wait to meet you!


About us:

We’re about the results of online learning and the people along the way! Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses.

Our mission is no less than to revolutionize the way people learn and earn online by giving them the tools they need to turn their expertise into a sustainable business that impacts both them and their audience. We believe in meaningful, innovative work: we’re building and expanding an incredible product that empowers course creators around the globe while working collaboratively to learn and succeed together. Together, we’ve served over 50,000 course creators and more than 25 million students, and these numbers are growing each day!

Why we think you’ll like working with us:

  • Be part of a team of incredibly talented, passionate, and driven people focused on building and innovating on a best-in-class learning platform
  • Make an impact with your work—each person has an equal opportunity to contribute to our goals and every day, we get to see how Thinkific is empowering both course creators and their students
  • Join one of the fastest-growing companies in Canada and find opportunities to grow in your own career—offering advancement opportunities for our team members is important to us!
  • Contribute to Thinkific’s award-winning culture—we’re one of Canada’s Most Admired Corporate Cultures and a certified Great Place to Work!
  • We offer competitive salaries, a comprehensive benefits package including health, dental, vision, and mental health coverage, and an Employee and Family Assistance Program to support the wellbeing of you and your family
  • Whether you’re at our Vancouver HQ or working from home, you’ll have the opportunity to build meaningful relationships with Thinkers on your team and across the company through team-wide events, meet and greets with new team members, and regular social events
  • Have fun with our team, even while we’re working remotely—join us for an online games session, virtual trivia and paint nights, at-home fitness challenges, or even an online coffee brewing demo!
  • Get additional health and wellness support through a lifestyle or health spending account to put your dollars where you need it most, whether that’s subsidizing your gym membership, covering out-of-pocket expenses, or getting new gear
  • Enjoy our open vacation policy and flexible work environment, because we know the importance of having a great work-life balance (and sometimes, you do your best work in slippers)
  • Learn and Grow is one of our values and we take it seriously, providing opportunities through lunch and learns, training, workshops, mentorship, and our $1500 education allowance
  • Grow your career AND your family at Thinkific—you’ll be taken care of with our parental leave top-ups as you add to your family
  • Meet the many @dogsofthinkific (and yes, they’re as cute and cuddly as they look)
  • Work with the hardware you’re most comfortable with, and upgrade or replace your system when you need to with our technology bonus
  • Get set up for success, whether that’s at the office or at home. Whether you need a monitor, laptop stand, keyboard, mouse, or even a desk, we’ll work to ensure you have what you need to do your best work
  • Be confident bringing your whole self to work—we’re proud to be an inclusive company with a diverse team and values grounded in ethics and equality
  • Here at Thinkific, we know that the different perspectives on our team have led to amazing ideas, more innovation, and, ultimately, our success as a company. Our team welcomes applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can’t wait to meet you!

Social Media Specialist


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