Company: Black & Veatch
Location: Orlando, FL
Expected salary:
Job date: Fri, 10 Oct 2025 06:02:23 GMT
Job description:
Job Description: Government and Infrastructure Solutions Marketing Manager
Overview:
We are seeking a dynamic and results-driven Marketing Manager to lead our efforts in promoting specialized physical and digital infrastructure solutions for municipalities, state and local governments, and federal agencies. This role requires a deep understanding of government needs and innovative marketing strategies to drive engagement and growth in our infrastructure solutions.
Key Responsibilities:
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Marketing Strategy Development: Lead the creation and implementation of comprehensive marketing strategies tailored for government and infrastructure sectors. Leverage market research to identify trends, opportunities, and competitive landscape.
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Team Leadership: Guide and mentor a team of marketing professionals in executing strategic initiatives. Foster collaboration across departments to ensure alignment with overall business goals.
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Prospect Identification: Utilize analytics and market insights to identify and target key government entities and decision-makers. Build relationships and networks to expand our reach within the public sector.
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Proposal Development: Oversee the development of compelling proposals and presentations that effectively communicate our unique value proposition to government clients. Collaborate with technical teams to ensure proposals are compliant and meet specific needs.
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Marketing Campaigns: Design and execute targeted marketing campaigns through various channels, including digital marketing, social media, and traditional outreach, to elevate brand awareness and generate leads.
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Performance Analysis: Monitor and analyze marketing performance metrics to assess the effectiveness of campaigns and strategies. Adjust tactics based on data-driven insights to maximize impact.
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Stakeholder Engagement: Liaise with internal and external stakeholders, including government officials, industry partners, and community organizations, to foster collaboration and promote our infrastructure solutions.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, preferably within the government or infrastructure sector.
- Strong understanding of government procurement processes and regulations.
- Exceptional communication and interpersonal skills.
- Ability to lead and motivate a team toward common goals.
- Proficient in digital marketing tools and analytics platforms.
Join us:
If you are passionate about leveraging innovative solutions to support government infrastructure and have a track record of developing successful marketing strategies, we invite you to apply and be part of our mission to transform public sector infrastructure.
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