Tag: AVP

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As part of TD’s Marketing department, the North American Digital Marketing & Customer Marketing Orchestration (Canada) team is responsible for leading our digital marketing and 1:1 channels transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all marketing channels across Paid, Owned and Earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

Reporting to the Vice President North American Digital Marketing & Customer Marketing Orchestration (Canada), the AVP Marketing Capabilities and Channels is responsible for adoption, usage and monetization of Paid, Public Site and 1:1 Capabilities and Channels, including but not limited to Adobe DMP, Customer Data Platform, Sales Force Marketing Cloud, Real Time Decisioning Engine, Retail Leads and Prompts, Email and all 1:1 Digital Placements. The leader in this role will partner within Marketing and across the bank to ensure that Marketing builds, deploys and leverages best in class marketing capabilities to orchestrate customer conversations while driving increase effectiveness in every channel. This team will drive advocacy, training, and support for adoption and partner with businesses on owned channel optimization and capacity management. Finally, this team will continue to host Owned channel Steercos to inform senior leaders across the bank on decisions and progress.

• Capability ownership for orchestration and decisioning of customer communication with a omni-channel, data driven and customer centric approach
• 1:1, Paid and Public Site Marketing Personalization capabilities
• Leads the optimization of all digital customer communications, nurturing the customer through a unique and personalized journey at every interaction across Paid, Public Site and 1:1 Capabilities
• Leads Owned channel Steercos and drives innovation of Paid, Public Site and 1:1 Capabilities and Channels
• Partners with Integrated Marketing Planning, ED&A, Channels and Business to deliver on objectives and drive increase effectiveness in owned channels
• Provides input into integrated marketing strategies and plans, including annual forecast.
• Provides ongoing insights to performance and reporting of results for all Channel programs, relative to YoY and forecast.
• Hire and develop marketing talent that is enterprise assets for the organization.

• Undergraduate degree required; Post Graduate degree preferred
• Professional Accreditation such as Chartered Marketing Professional would be an asset
• Business/ Marketing degree preferred

Other Qualifications/Skills/Experience:

• Proven experience (>7 Years) building, adopting and scaling marketing and ad capabilities
• Familiarity with key Marketing technologies such as Sales Force Marketing Cloud, Unica Campaign, Unica Interact, Adobe DMP, Customer Data Platforms
• Proven experience leading teams (>7 years) in in always-on environment and demonstrating results with driving incremental improvements.
• Proven experience leveraging content to drive customer engagement in digital.
• Practical experience developing scorecards, executive level reports and utilization of data to present compelling stories to share knowledge and influence audiences.
• Experience utilizing marketing technology to drive personalized and targeted experiences across touch points in digital paid, owned and earned channels.
• Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop, mobile and tablet.
• Proven track record of delivering exceptional and measurable performance results through digital marketing, acquisition and ecommerce initiatives.
• Understanding of financial institutions product offerings
• Proven interpersonal and relationship management skills, with ability to facilitate consensus among multiple stakeholders
• Adaptable and strong teamwork orientation to work effectively in a constantly changing environment, requiring ongoing re-evaluation of priorities and ways of working
• Proven people management skills, with a strong ability to effectively lead diverse teams and build bench strength, through the use of training, coaching and people development
• Business case development and gaining buy-in for investment opportunities
• Experience leveraging agile methodologies to deliver programs.

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Marketing Executives

Marketing

Marketing

37.5

M-F

Corporate

Full Time

Regular

Canada

Ontario

Toronto

TD Centre – North – 77 King Street West

14-Sep-2021