Position Description:

The Digital Marketing Coordinator will manage the websites and email marketing execution for all brands under the Consumer Group including RYOBI, RIDGID, and HOOVER. The ideal candidate will work closely with Digital Marketing developing and executing an aggressive paid digital advertising plan to continue building brand awareness for all brands under the Consumer Group so that we are first in class in digital marketing.

Duties and Responsibilities:

BRAND WEBSITES

· Collaborate with the Digital Marketing Manager on digital strategies and execution timing for all brand under the Consumer Group: RYOBI, RIDGID, and HOOVER.

· Work closely with the US and Canada Web Development teams on project updates & web enhancements.

· Collaborate with the US Digital marketing teams to align digital strategies and execution timing for all brands under the Consumer Group

· Manage production and execution of digital projects to support monthly website updates to reflect promotions and new products

· Monthly maintenance check to ensure active and promotional products are online

· Develop strategies to grow pageviews and page view duration driving customer engagement and building consistent traffic on brand websites

· Work cross-functionally to identify and integrate with in-store marketing executions

· Track key metrics including monthly number of website traffic, engagement and more.

EMAIL MARKETING

· Assist in executing monthly Eblasts and ensure annual growth of email subscribers.

· Collaborate with the graphics team on developing the design and testing of Eblasts.

· Develop plan for email database segmentation and remarketing strategy

· Developing innovative content for eblasts collaborating with Digital Marketing Manager to develop an overall email marketing strategy for all brands under the Consumer Group.

PAID DIGITAL ADVERTISING

· Set up digital advertising for the Consumer Group’s brands through Facebook Ads Manager and the Google network.

· Provide monthly analysis of advertising metrics.

· Collaborate with Graphics team to develop ads that ensure brand consistency across all advertising channels.

· Analyze competitor paid advertising campaigns to ensure we are best in class

Qualifications & skills:

· University / College degree (IT Management experience preferred).

· Understanding of websites and email experience. (6-12-month experience in a related field).

· Experience working with Third Party Agencies

· Attention to detail, organizational skills and strong communication skills.

· Creative thinker

· Ability to analyze and provide actionable next steps from analysis

· High interest in digital marketing, actively interested in marketing trends

Job Types: Full-time, Permanent

Additional pay:

• Bonus pay

Benefits:

• Dental care
• Extended health care
• RRSP match
• Vision care
• Wellness program