Company Summary
Come work for a company that’s committed to the success of each and every employee. A place where innovators and collaborators come together and build on each other’s talents.
FCT provides industry-leading title insurance, default solutions and other real estate related products and services to legal, lending, valuation and real estate professionals across Canada. With FCT, you will have the opportunity to build a meaningful career. Join us as we continue to do exciting work and make a big impact on our colleagues, customers and communities.
Job Summary
We are continually searching for great talent; individuals who possess a deep commitment to the customers and markets we serve. If you would like to join a company that is committed to the success of each employee and offers challenge, purpose and the opportunity to grow both personally and professionally in a team-oriented environment, you’ll enjoy a career with us!
As a Director, Marketing , you will have strong marketing, content, communications, technical and digital skills, along with a focus in driving customer experience and conversion across multiple customer segments within a national organization. The role will lead a team that will be responsible for strategic delivery of marketing and foundational programs across FCT supporting our businesses. The team will have accountabilities for performance, customer interactions, and customer retention. You will understand the importance of a strong brand and how to enhance and support one.
Here’s how you’ll contribute:
- lead a cross functional team to support our brand and owned properties
- create high-traffic content, lead-converting resources, and shareable creative projects that attract customers while also supporting corporate goals
- Ensure consistency and integrity behind our company’s brand and brand guidelines
- Leverage and collaborate with a team of content strategists and producers to create regular content to be marketed via all inbound channels (social, email, blog, landing pages, etc.)
- Make data-driven decisions to move the team focus and advise our internal partners
- Ensure all marketing stakeholders’ needs are met
- Active seeker of future innovations, trends and technology that drives forward the value of marketing at FCT.
Here’s what you’ll bring:
- BA/BS or equivalent working experience
- Strong knowledge of language, possibly journalism background
- 7+ years managing a team of creative people
- Ability to leverage data and analytics to make decisions
- Proven and visible marketing veteran, with experience creating content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.)
- Leadership experience with excellent communication skills, both written and verbal
- Proven examples of leading engaging and innovative teams
- Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data
- Strong knowledge of the digital innovations and foundation digital marketing technology ecosystems
- Strong knowledge of traditional marketing activities
- Strong working knowledge of Adobe suite of services
The Great Place to Work® Institute has named FCT one of Canada’s Top 50 Best Workplaces and one of the Best Workplaces in Canada for Women. We’re also one of Achievers 50 Most Engaged Workplaces™ in North America.
By joining us, you will not only be part of an award-winning organization, you will be part of a workforce that is engaged and empowered to succeed.
Thank you for considering FCT. We look forward to meeting you!
In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, a request for accommodation will be accepted as part of FCT’s hiring process.
To avoid any delays in the recruitment process, if you require accommodation to apply, please provide your accommodation needs in advance. You may also be required to submit adequate medical/other documentation to Human Resources to support your request for accommodation.
FCT is an equal opportunity employer and is committed to an active nondiscrimination program. All recruitment, hiring, placements, transfers, promotions, training, compensation, benefits, discipline, and other terms and conditions of employment will be on the basis of the qualifications of the individual regardless of race, colour, place of origin, ethnic origin, citizenship, handicap (including mental and physical disability), sex, sexual orientation, gender identity and expression, creed (religion), marital status, family status (being in a parent/child relationship), age, or any other basis prohibited by the applicable provincial or federal human rights legislation.
Director, Marketing
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