ToysRUs Canada, proud to be Canadian owned and operated is looking for a Social Media Specialist in the Marketing department.

Reporting to the Digital Marketing Manager, the Social Media Specialist is the key person who will help Toys ‘R’Us at the forefront of the dynamic social media space. This position will be instrumental in overseeing Toys’R’Us social activities, content and communications related to our core social channels including (but not limited) Facebook, Instagram, Twitter, YouTube, Tik Tok and Pinterest. You will be responsible to create and monitor exciting digital social activations and engagement (brand affinity) that drive traffic to all digital campaigns for the Toys“R”Us brands across social media channels, communities and other emerging digital channels.

You will be an online brand ambassador who uses social channels, digital marketing activity and insights to execute strategies, best practices and tools to connect, inspire and engage our customers.

The Social Media Specialist loves helping customers and is passionate about engaging existing customers, attracting new customers and promoting our brand, with the ultimate goal of turning fans into customers. As the primary point of contact with customers on the company’s social channels, the role will be responsible for developing social content, scheduling posts, maintaining content calendars and staying abreast of social media trends and technologies.

We want to bring on someone who values what we value – teamwork, excellence, authenticity, accountability and integrity. In other words, we want you to fit in here. This is an opportunity for you to take on exciting responsibilities, build on your already strong skill set and help us achieve our goals, in a work environment that is fast-paced, dynamic and fun.

Responsibilities:

• In partnership with Digital Manager, craft the annual social strategy for the respective line of business
• Translate marketing initiatives into a purposeful social media plan, building engagement and brand loyalists on key social media platforms and supporting the overall growth and loyalty of the brand and business.
• Build strong social media campaigns that gain immediate engagement, ensuring a strong content mix; using innovation to deliver best in class social media plans which are fresh, relevant and exciting.
• Execute the Social Media plan for various platforms including overseeing campaign planning, community management and reporting.
• Collaborate with Brand Manager, Merchandising, Digital Customer Experience, Customer Service and Marketing teams and our agency and vendor partners, to define content marketing requirements and collateral and business priorities to ensure the development and execution of an engaging social marketing calendar.
• Plan and maintain a social content calendar, posting across all necessary channels such as, but not limited to, YouTube, LinkedIn, Twitter, Instagram, Facebook, TikTok and any new emerging and relevant networks.
• Create, edit, and publish content on multiple social channels, ensuring quality standards are met with creative and optimized copy
• Engage and manage comments from our community across organic and fostering continued conversations
• Leverage social media tools to engage in social listening to identify and respond to conversations and trends where there is a natural tie in to build brand relationships
• Coordinate with industry influencers and partners to optimize our social reach, engagement, relevance and authority.
• Establish and monitor metrics against objectives and provide competitive social media updates and insights.
• Provide post campaign summary report outs including key learnings and future recommendations for improvement and optimization
• Ensure all key promotions, vendor partner brands, and marketing campaigns come to life on social media, based on the set objective of the brand
• Engage directly with audiences – including customers, fans and influencers – across digital channels to drive positive sentiment, loyalty, and advocacy for the brand.
• Facilitate and moderate conversations related to the brand across owned and earned channels, while escalating issues where appropriate.
• Show measurable results in community engagement and growth and achieve monthly social media goals
• Stay on top of new opportunities, multiple social media campaigns and new tools to help generate the demand of our offer and drive the traffic to our websites
• Collaborate with peers and key stakeholders (marketing, technical service, customer service, regulatory affairs, legal affairs, public relations) to ensure all responses are on-brand, accurate and compliant
• Occasional travel as needed to document content and/or events
• At key moments of the year, flexibility is required to monitor social channels outside of traditional business hours

Qualifications:

• Degree in Business, Marketing, English or Communications, or New Media
• 2-3 years proven work experience in social media strategy and planning, including developing and executing highly creative and effective social media and editorial content, strategies, and campaigns
• Demonstrated ability to create and present creative ideas and solutions to management
• Knowledge of online marketing and marketing channels and interest in staying up-to-date and informed on the latest digital trends
• Hands-on experience with social media management for brands
• Strong design aesthetic and hands-on experience creating graphics for social media
• Excellent writing and editing skills, excellent content judgment, and attention to detail
• Resident expert in social media-tools, trends and applications, new opportunities in the social media space, Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok Hootsuite Enterprise
• Proficient in Microsoft Office Suite
• Self-motivated with an ability to work as part of a team, but also complete individual work
• Ability to multi-task, and manage multiple, competing requests with a high sense of urgency.
• Must be a creative thinker who continuously generates innovative ideas to reach target audiences and business objectives
• Proven ability to manage, monitor and participate in conversations with customers, fans and enthusiasts on social channels with the ability to dynamically adjust to feedback.
• Possesses proven sound editorial judgement and conflict resolution skills, recognizing opportunities and knowing when/how to act upon them – and recognizing no-win situations and knowing when not to engage.

Toys”R”Us is an Equal Opportunity Employer and offers reasonable accommodations to job applicants with disabilities throughout the recruitment process. Applicants under consideration for employment will be contacted to participate further in the recruitment process. If you are contacted and you require any accommodation in the recruitment process due to a disability, please indicate this and we will work with you to meet your reasonable accessibility needs.

Job Types: Full-time, Permanent

Schedule:

• 8 hour shift