Tag: Transformation

Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s expertise, wellness, and happiness in everything we do.

Job Description

We are looking for an Associate Director to partner with our diverse clients to develop Digital Transformation strategies that navigate the rapidly changing marketing landscape. The ideal candidate will have experience architecting data workflows that enable Identity, First-Party Data, and Technology Stack solutions to deliver a privacy-first audience experience. The Associate Director will provide technical direction for marketing technology systems, and drive marketing innovation with our clients by bringing forward new and creative ideas to solve current and future industry challenges.

You are a curious, detailed analytical thinker who understands how systems and data integrate to drive marketing and business results. You are comfortable with design-thinking and skilled with leading discovery sessions and client presentations. Staying current with new and next concepts to develop thought-leadership POV’s is second nature, and getting tactical with intricate details is not a chore.

This role will create an opportunity for a driven, passionate, and innovative consultant to shape Cardinal Path’s service offering and approach to Digital Transformation client strategy. The work is varied, challenging, and you must enjoy and thrive in a fast-paced environment.

Responsibilities include:

Evaluate the client’s technical infrastructure and approach to data, activation, technology, and delivery process, and identify opportunities for evolving the platform to improve operational efficiency

Provide deep domain expertise in our client’s First-Party Data, Identity, Privacy, Audience Management, and Technology Stack to create new revenue streams and customer value

Develop technical strategic roadmaps and support clients on their prioritized path to transformation

Act as the primary liaison with IT, Marketing Operations, and external marketing technology service providers

Collaborate with engineering, data science, and analysis & implementation teams to develop comprehensive Digital Transformation solutions that align with client’s data strategy and progress digital maturity.

Deliver vendor analysis and recommendations across the technology and data partner stack (CDP, DMP, Safe-Haven/Data Clean Rooms, BtB/BtC partners, data brokers, consent management, personalization, and related technology/data vendors)

Integrate strategies across Cardinal Path delivery teams and Dentsu partner agencies for a holistic solution approach (data, analytics, media, activation, and measurement)

Research emerging data and technology industry trends to improve the Digital Transformation framework, and educate internal teams

Publish blog posts and whitepapers emerging industry trends and experienced POVs

Estimated 25% business development, 50% consulting, and 25% thought leadership/practice development time allocation

Qualifications

You have 5+ years of relevant solution design experience in selecting, implementing, and/or managing new marketing technologies, data, or analytic solutions

At least 2 years experience as a client-facing consultant (project and/or management)

In-depth understanding of the marketing technology ecosystem like web analytics, Identity Resolution, Consent Management Platforms, CRM, CDP, Marketing Automation, Campaign Management, Search, ESP, Ad Servers, DMPs, DSPs, and audience targeting tools.

Hands on experience designing and executing integrated solutions of marketing systems with platform partners (i.e., Google, Adobe, LiveRamp, Merkury, Salesforce and Tealium) and other enterprise systems.

Possess extensive knowledge of web technologies (HTML, Javascript, Data Layers, etc.), integration methods and technologies, and the ability to read and write SQL.

Strong understanding of holistic enterprise architecture and the interplay of analytical tools, enterprise infrastructure, APIs, and cloud technologies.

Ability to work with both technical and non-technical teams/clients to develop solution designs and requirements

Excellent storytelling, presentation, and communication skills

A degree in engineering, computer science, analytics, or related field is preferred

Additional Information

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture, and the satisfaction of seeing a positive impact on our clients’ bottom line.

Our company is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

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Expected salary:

Location: Toronto, ON

Job date: Thu, 02 Sep 2021 22:59:08 GMT

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