Our client, Integrated solar and construction solution provider located in Etobicoke, is looking for an experienced, full-time, permanent Digital Marketing Coordinator to optimize the company’s digital assets and social media channels. We are looking for a subject matter expert in digital content optimization activities through various channels with the objective of driving and attaining traffic and sales.

Our Client develops and manufactures solar construction materials for buildings and large structures. As the world’s first manufacturer to develop customizable solar solutions, we are revolutionizing the construction industry, while helping to move the world toward clean, sustainable energy production.

We are an equal opportunity employer with great company culture. The successful candidate will join our marketing team in Etobicoke.

COMPETENCIES

• 3+ years experience in a digital marketing related position with a track record of delivering results through SEO, SEM email marketing, social media marketing, and Facebook/Google ad campaigns
• Up to date with the latest trends and best practices in SEO and SEM
• Must be a highly motivated individual with excellent interpersonal skills
• Must be organized, confident, goal-oriented, and have excellent time management skills
• Must be results-driven, and be effective working with a sales team
• Must be willing to invest time toward self-improvement to achieve and surpass goals
• Must have a passion for the industry, sustainability, and solar energy
• Expert in Google: Analytics, Console Search, Tag Manager, Adsense, and Adx
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Knowledge of ranking factors and search engine algorithms
• Experience working with SEM rush is an asset

RESPONSIBILITIES

• Drive the development of cost-effective acquisition strategies and tactics to increase leads and our sales pipeline

• Manage SEO for the company and improve organic search engine performance through goal-setting based on clickthrough rates, traffic, and conversions
• Stay up to date with the latest trends and changes with SEO and major search engines
• Assist with copywriting, captions, hashtags, captivating headlines, and creating thumbnails
• Plan, develop and implement the SEO strategy
• Offsite link building
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present weekly, monthly, and quarterly reports
• Identify and refine our target audiences on an ongoing basis
• Identify problems and deficiencies and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Work with the development team to implement SEO best practices
• Stay up to date with the latest SEO & digital marketing trends and best practices
• Perform regular, internal linking audits, site speed audits, make suggestions and implement changes
• Complete regular competitor analyses, make recommendations and implement any changes
• Prepare a content calendar to support the online presence of the company

WHAT WE OFFER

• Salary of $30+/hour depending on experience, plus an annual bonus based on performance
• Extended medical and health coverage
• Wellness program including free healthy foods, medicinal provisions, and discounted gym and fitness class memberships
• Competitive RRSP matching for tenured employees
• Free charging and reserved parking for electric vehicles
• Collaborative and diverse culture, open concept modern office space
• Unlimited room for advancement and growth
• Backed by 20 years of experience through our parent company, GCAT Group
• Full-time and permanent position

Job Types: Full-time, Permanent

Salary: $30.00 per hour

Additional pay:

• Bonus pay

Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Discounted or free food
• Extended health care
• Life insurance
• On-site gym
• On-site parking
• RRSP match
• Wellness program

Schedule:

• Monday to Friday

COVID-19 considerations:
We have implemented extensive measures for Covid-19 workplace safety procedures including physical distancing, masks, increased cleaning/sanitizing frequency, glass partitions between desks, etc.

Work remotely:

• No