What we’re looking for

Generis organizes and delivers industry leading conferences throughout the United States. Our focus on transforming the way people connect has allowed us to work with exciting brands such as Toyota, Lululemon, GE, SAP and Bombardier.

We are seeking a passionate, motivated, marketer to join our newly established, and growing, Marketing Department. As the Social Media and Communications Coordinator, you will enter into a key role of responsibility within the company, accountable for the management and development of our corporate content, email campaigns, and key client outreach initiatives.

Generis is a quickly growing company that has gone from an organization of 5 to an organization of 40 in two years. We are seeking a hardworking individual who can grow within the company, and has the potential to take on additional roles and responsibilities as we develop.

Key Responsibilities

Generis Content Generation

• Generate cross-channel content (eBooks, blog posts, articles, infographics etc.) for distinct audiences across seven industries
• Research and understand the content of the summit, the summit audience and the roles within the industry to generate topical and timely content
• Analyze the efficacy of content pieces and drive improvements
• Effectively communicate the activities and outcomes of Marketing campaigns to Senior Management
• Constantly seek ways to innovate and improve processes, content and the overall value offering

Client Content Generation & Distribution

• Work with our high level summit participants to help share their content and generate new content that will appeal to our attending audiences.
• Build and cultivate relationships with our supplier partners
• Work with our suppliers to develop a content generation strategy to promote their participation and demonstrate their thought leadership
• Generate collaborative content (eBooks, blog posts, articles, infographics etc.)
• Plan and execute content distribution schedules

Email Campaign Management

• Generate email content to promote the upcoming summits
• Manage and maintain the master list of contacts for each of our events
• Manage email responses and coordinate the distribution of leads to sales and sponsorship associates
• Track and report on the activities and outcomes of email campaigns
• Provide training where necessary on internal email processes

Additional Responsibilities

• Provide support for other marketing initiatives and activities as necessary

The ideal candidate will have:

• Strong research and comprehension skills
• Strong verbal and written communication skills
• The ability to work in a fast-paced environment and manage multiple ongoing projects
• Technical writing skills and the ability to generate strong content for B2B audiences
• Familiarity with social media channels and content distribution strategies
• A desire to learn about new industries and businesses
• A desire to grow within the company
• Design or aesthetic skills, and the ability to generate visual content
• Experience with Adobe Photoshop, Illustrator or InDesign will be considered an asset (but not a necessity)

Working with Generis

Generis is a people focused business that understands the importance of our product, clients and most importantly our people. Our focus is to build a business that grows with its people and ultimately provides a long term, fulfilling career for our staff.

Compensation:

• Competitive Annual Salary
• Annual Bonus
• Comprehensive Benefits Package
• Subsidized Gym Membership

Working hours: Normal business hours are 8.30 a.m. to 5:00 p.m., Monday to Thursday, and 8.30 a.m. to 4:30 p.m. on Friday, with a lunch break for one hour between 12:30 p.m. and 1:30 p.m.

Office Location: The Generis office is located in Downtown Toronto (Richmond & Bathurst).

About Generis