Lane is the world’s leading workplace experience platform. Founded in 2014 to transform and connect the workplace, our award-winning web and mobile software streamlines all aspects of day-to-day office life—from room bookings and access management, to communications and commerce, to events, data, and beyond. Powering 300+ properties around the world, Lane clients include Brookfield Properties, Oxford, Colliers, Dream, Nuveen, Studio by Tishman Speyer, and more. Putting all of the pieces together, Lane turns any workplace into a place that works.

Who you are:

• You have experience in a fast-paced environment developing compelling copy for marketing campaigns, including blog posts, ebooks, landing and web pages, emails, digital ads, and more
• You’re known for your ability to craft sharp, concise customer acquisition messaging and punchy headlines that inform and entice, while consistently expressing brand personality
• You’re naturally inquisitive and work at the intersection of customer needs and business goals, blending both into winning campaigns that build a company’s brand
• You have a thirst for competitive communication–being on the lookout for ways to highlight a company’s competitive edge
• You have the proven ability to work across teams, lead the creation of original concepts, and synthesize feedback and input from stakeholders
• You can manage ambiguity, work calmly under pressure, solve problems efficiently, proactively manage your own time, and meet tight deadlines
• You’re self-driven, organized, detail-oriented, and able to quickly turn around creative concepts in an iterative environment
• You’re a modern writer well acquainted with writing in a demand/ acquisition environment for B2B enterprise
• You move seamlessly between strategy and execution
• You use data to translate learnings into strategies
• You’re a self-starter who knows how to prioritize and problem solve
• Experience working in SaaS/tech environments a plus

We’re counting on you to:

• Work with the Marketing team to create end-to-end messaging for campaigns with the goals of driving brand awareness, qualified leads, and converts intent among target audiences
• Develop best-in-class messaging for a variety of touch points – including digital ads, email, blog, video, ebooks, sales assets, and more
• Develop a deep understanding of Lane’s products and audience to come up with creative ways to generate interest
• Create content for marketing projects, aligning brand voice and brand messaging with the appropriate channel
• Keep tabs on the industry, our prospects, and clients, and use those insights to fuel and optimize content
• Be goal and results oriented and prioritize what matters most
• Be an expert communicator, writer, and editor

You will:

• Own: Creating compelling marketing copy for every stage of the customer’s journey, with the goal of driving brand awareness, qualified leads, and conversions.
• Teach: Lane’s offerings and impact to the commercial real estate world and to all office goers.
• Learn: The entire commercial real estate landscape, developing a firm grasp on trends and advancements and competition.
• Improve: How Lane communicates its offerings and campaigns to the market with unique, creative, and enticing copy.

What you’ll enjoy about Lane:

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  Home Office Stipend: $400 to improve your home office set up. Desks, lighting – we got you covered.
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  Education Credit: Level up your skills with $500/year. Books, classes, you name it.
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  Company Equity: Stock option package allowing employees to purchase discounted company shares.
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  3 Weeks Vacation: Plus end-of-year office shutdown (and plenty of sick days and personal leave).
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  Generous Parental Leave: 80% salary for the first 15 weeks, with 2 weeks paid leave for supporting partners.
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  Snacks: Healthy snack boxes delivered to your door each and every quarter.
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  Canadian Benefits from Day 1: Medical, vision, and extended dental plus a health spending account of $1,500/year.
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  Medical & Therapy Sessions: Get virtually connected with a therapist or medical professional in minutes via Maple (Canada) or MeMD (US).
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  Beautiful Office: Enjoy our beautiful headquarters in downtown Toronto and satellite offices around the world.
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  Flex Office Options: Work from home, from the office, or both.
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  Referral Bonus: Refer a friend or former colleague and receive $2,000–$4,000.
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  Phased Return to Office for New Parents: New parents get to work 70% of the week at 100% pay for their first 4 weeks back.
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  Lane Perks Membership: Exclusive access to discounts on restaurants, movies, hotels, and more.
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  Summer Hours: Hit the sunshine early on Fridays for all of July and August.
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  Volunteer Days: 3 paid days a year to volunteer with an organization of their choice.
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  Donation Matching: Dollar-for-dollar donation matching to a list of verified organizations each quarter.
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  Bike Pass: Up to $99/year reimbursement for any shared bike memberships in your city.
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  Virtual Wellness Classes: Online yoga, meditation, and exercise offered each week.