Company: Swiss Re
Job description: About Swiss Re
Swiss Re is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime.
At Swiss Re we combine experience with creative thinking and cutting-edge expertise to create new opportunities and solutions for our clients. This is possible thanks to the collaboration of more than 13,000 employees across the world.
We offer a flexible working environment where curious and adaptable people thrive. Are you interested in joining us?
About the role
As Marketing Communications Manager, you will develop and execute impactful marketing communications strategies and digital campaigns to drive awareness, create preference & demand (leads), and strengthen Swiss Re’s brand positioning in the Americas. You will create compelling content – such as articles, blogs, presentations, fact sheets, case studies and videos – to reach key audiences via paid and owned channels.
You will primarily support Swiss Re Corporate Solutions (Swiss Re’s commercial insurance business unit) alongside the Team Lead. You will also have the opportunity to support other business units and the broader Americas communications team, as needed.
You will:
- Provide strategic communication counsel and support to various senior leaders
- Develop, implement and steer integrated multichannel marketing communication campaigns to build awareness and pipeline
- Craft and orchestrate compelling content, e.g. articles, blogs, case studies, fact sheets, to drive awareness and generate leads.
- Translate and simplify complex topics into clear key messages and apply them consistently across channels
- Leverage data and analytics to measure performance and adapt strategies and/or assets to optimize effectiveness
- Manage the regional content/calendar for the corporate social media accounts
- Manage relevant budget for maximum impact and liaise with respective external agencies, including our media buying agency
- Stay on top of content marketing trends and apply as appropriate
- Support Swiss Re’s presence at industry and owned events
- Work in close collaboration with colleagues in the business and Communications colleagues across the region and the globe
- Publish content on digital channels, such as the website, and oversee the production of video and other visual content
- Enter, monitor and update Comms campaigns, tasks and workflow in our central tracking system
About the Team
You’ll join the Americas communications team, which is a vital part of a highly motivated global communications community of 100+ people who are committed to drive differentiation and help Swiss Re achieve a competitive advantage as a market and opinion leader. We’re responsible to support various business units, align employees to our strategy and position Swiss Re as a data-driven risk knowledge leader. In everything we do, we focus on client needs and consult on appropriate solutions based on business objectives, strategic priorities, annual plans and service demand but also on costs and efficiency. Each and every colleague in Group Communications operates in a proactive, collaborative and transparent way and lives up to our commitment “Let’s be smarter together”. You’ll join a fun group of strong personalities with a diverse backgrounds, all thriving in a fast-paced environment that requires client-focus, interest in the business, a great deal of creativity, personal resilience and, most important, team spirit.
About You
You have:
- Three to seven years of professional experience in corporate communications, content marketing, digital marketing, B2B marketing, journalism, or a related field
- Fresh ideas, a flair for storytelling and exceptional writing and editing skills
- A passion for digital marketing and a proven track record of designing and executing digital marketing communications strategies and campaigns
- Strong influencing/negotiating abilities
- Experience managing complex projects and working under pressure
- A thorough understanding of social media for a B2B audience
- Consulting skills, experience with advising on communications best practices and navigating within a complex matrix environment.
- A global mindset
- A re/insurance or agency background (a plus)
- Visual, design or video editing skills (a plus)
- A Bachelor’s or graduate degree in corporate communications, marketing, public relations, journalism, English or Liberal Arts
You are:
- An energetic self-starter with a “can-do” attitude
- A collaborative, engaging, and positive team player
- Flexible and able to thrive in a complex matrix organization
- Proactive and committed to high quality under pressure
- Results-driven and a fast learner
- Diplomatic, decisive and confident advising all hierarchical levels
- Client-, service- and solution-oriented
- Creative, strategic and open to new ideas
- Able to multitask and juggle competing priorities and stakeholders
- Digital/social media savvy
- Organized and a strong project manager
- Fluent in Spanish or Portuguese (a plus)
Swiss Re is an equal opportunity employer. It is our practice to recruit, hire and promote without regard to race, religion, color, national origin, sex, disability, age, pregnancy, sexual orientations, marital status, military status, or any other characteristic protected by law. Decisions on employment are solely based on an individual’s qualifications for the position being filled.
During the recruitment process, reasonable accommodations for disabilities are available upon request. If contacted for an interview, please inform the Recruiter/HR Professional of the accommodation needed.
Keywords:
Reference Code: 104863
Expected salary:
Location: Toronto, ON
Job date: Sat, 07 Aug 2021 01:10:42 GMT
Apply for the job now!