Telus – Senior Product Manager, Cross-sell Journey Design – Toronto, ON

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Company: Telus

Location: Toronto, ON

Job description: DescriptionJoin our team and what we’ll accomplish togetherWe’re looking for a superstar to join the Consumer Prospecting and Exclusive Partner Program (EPP) team today! Our team has partnerships with over 3,500 organizations (“accounts”) across Canada to give their employees/ members access to special deals on mobility and home services. We also manage strategic programs for TELUS such as Affiliates Marketing, Refer-a-Friend (RAF), and Community / Sponsorship Marketing.We are seeking a dynamic Senior Product Manager to lead the development of customer-centric cross-sell experiences aimed at driving new Mobile and Home services. The ideal candidate will focus on creating automated and contextualized customer journeys tailored to customer tenure, persona, and lifecycle stages. This role involves piloting and experimenting with various customer journeys, leveraging data to enhance and improve these experiences continuously.Our team consists of passionate marketing strategists who aim to deliver an optimal customer experience at every touchpoint, including flawless data driven tactics. We use AI and a unique, entrepreneurial spirit to sell a variety of products to meet our customers’ whole home needs: mobility, SmartHome Security, TV, internet, streaming services and more.What you’ll do as Senior Product Manager, Cross-sell Journey Design

  • Develop and execute end to end omni-channel customer journeys, focused on driving net new Mobile and Home activations
  • Leverage AI and Machine Learning models to ideate, experiment and design cross sell strategies
  • Formulate recommendations to drive program growth that are anchored on data, customer and front-line feedback (eg. conduct focus groups, workshops etc.)
  • Support new product launches and incorporating them into the cross-sell strategy
  • Manage a marketing roadmap to showcase and report on planned launches and future developments
  • Have P&L accountability – report on portfolio KPIs, identify insights and new opportunities, set targets and build strategic and tactical business cases
  • Interlock with various pricing, strategy & planning, marketing, channel and CE stakeholders, including EPP’s distinct sales team and Account Managers
  • Communicate strategies and updates on a regular basis to Senior Leadership across the Consumer team

#LI-REMOTEQualificationsWhat you bringLeadership and TELUS Values

  • You’re transparent, reliable and have a positive attitude
  • You’re curious to understand the dynamics of the business; you can define business problems while investigating clear paths to inform and arrive at actionable decisions that balance customer and business outcomes
  • You’re willing to challenge the status quo, an analytical thinker who understands, analyzes and optimizes complex business problems, issues and challenges. You provide thoughtful recommendations that link back to specific business problems and goals.
  • You’re a persuasive communicator who is clear, concise and articulate in all aspects of communication.
  • You manage stakeholder communications well, including to members of cross-functional leadership groups and our President
  • You’re a self-starter who thrives in a fast paced, changing environment, has a strong sense of ownership, and is excited to contribute to a fun and collaborative work environment

Skill and experiences

  • Excellent communications skills, both written and verbal and a storyteller who is able to simplify complex to easily digestible information
  • Develop persona based customer journeys and with exceptional understanding of integrated marketing strategies
  • Product ownership and experiencing managing a portfolio with direct P&L responsibility (eg. strong financial acumen)
  • Cross-functional leadership across various business domains/functional areas, and an ability to influence other stakeholders and peers without formal authority
  • Proven track record of delivering results and executing flawlessly while managing projects and asks efficiently at the same time
  • Flexibility and adaptability to succeed in a fast-paced, high-growth organization
  • Ability to take vast amounts of information from various sources and consolidate and synthesize into meaningful and actionable insights
  • 3-5 years of experience in roles involving B2B and/or B2C marketing, program management, strategy or management consulting

Great to Haves

  • Post-secondary degree in Business, Marketing or related disciplines
  • Experience leading marketing functions in telecommunications, banking, or consumer packaged goods
  • Attitude, motivation, and a willingness to learn and collaborate are the most important things we are looking for. So now if you think you have what it takes, please apply

Please note – You can be located anywhere in Canada, but you’ll need to work Eastern Time zone hours.Salary Range: $96,000-$144,000Performance Bonus or Sales Incentive Plan: 15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.
The team is looking for a Senior Product Manager to lead the development of customer-centric cross-sell experiences for mobile and home services. The ideal candidate will focus on creating automated customer journeys tailored to customer persona and lifecycle stages. The role involves leveraging AI and machine learning models to drive program growth, manage marketing roadmaps, and communicate strategies to stakeholders. The ideal candidate should have excellent communication skills, experience managing a portfolio with P&L responsibility, and a proven track record of delivering results. The position offers a competitive salary, performance bonus, and a comprehensive total rewards package. It also provides opportunities for career growth and development in a people-focused, customer-first, purpose-driven team.
Position: Customer Service Representative

Location: Toronto, Ontario

Job Type: Full-time

Job Description:

Our company is seeking a Customer Service Representative to join our team in Toronto, Ontario. In this role, you will be responsible for providing excellent customer service to our clients, assisting with inquiries and resolving issues in a timely manner. The ideal candidate should have excellent communication skills, be detail-oriented, and have a strong ability to multi-task. Previous customer service experience is preferred.

Responsibilities:

– Answer incoming calls and respond to customer inquiries
– Resolve customer issues in a timely and professional manner
– Process orders and handle returns or exchanges
– Maintain customer records and update account information as needed
– Collaborate with other team members to ensure customer satisfaction
– Provide support to sales team as needed

Qualifications:

– High school diploma or equivalent
– Previous customer service experience is preferred
– Excellent communication and interpersonal skills
– Strong organizational and time management skills
– Ability to work in a fast-paced environment
– Proficient in Microsoft Office applications

If you are a customer service-oriented individual with a passion for helping others, we encourage you to apply for this exciting opportunity. Please submit your resume and cover letter for consideration.

Expected salary: $96000 – 144000 per year

Job date: Sat, 13 Jul 2024 03:20:01 GMT

Marketing Automation and Website ManagerFoxquiltToronto, ON$90,000 – $110,000 a year Build and implement customer email strategies, driving upsell and cross-sell based on lifecycle triggers, and developing email communications that increase… 30+ days ago·More…View all Foxquilt jobs – Toronto jobsSalary Search: Marketing Automation and Website Manager salaries in Toronto, ON

### Marketing Automation and Website Manager

at Foxquilt Insurance Inc.

## ABOUT FOXQUILT

### Foxquilt is an insurance technology company focused on empowering business owners and B2B networks to save on Small Business Insurance. Our Insurance-as-a-Service platform is complemented by a unique data and machine-learning underwriting infrastructure.

###
ABOUT THE ROLE

As a Product Marketing Manager, you will directly impact Foxquilt’s product marketing strategy, sales enablement, content development, and integrated marketing campaigns in a customer-centric way. You should be a technical thinker with an A/B test mentality who is ready to further the growth of one of Canada’s leading insurtech companies.

RESPONSIBILITIES

Website

  • Manage the website as the key marketing vehicle, working with relevant resources to build out new functionality for improved performance, including UX, landing pages, content, etc.
  • Ensure comprehensive website tracking, working with various platforms like Google Analytics and Google Tag Manager, and maintain the data integrity of all website statistics
  • Develop KPIs and monitor the website performance daily, providing recommendations and implementing them to increase conversion rates
  • Maintain a comprehensive competitive analysis of websites in our industry and find best practices to test on our website
  • Leveraging data, consistently evaluate the user experience both online and offline, identifying and solving for pain points in a lead’s onboarding journey, with a particular emphasis on optimizing for segments
  • Maintain a backlog of A/B tests for continuous improvement and work cross-functionally to implement larger, more technical builds
  • Work cross-functionally to implement larger campaigns and ensure the seamless implementation of the content strategy on the website
  • Maintain regular content refreshes on the site and continually optimize for better conversion

Email Management

  • Responsible for mass and drip email communications with our leads and customers, building and maintaining segmented contact lists, creating, testing and sending all email campaigns
  • Develop and deploy email strategies and content to drive higher conversion and close rates for leads
  • Build and implement customer email strategies, driving upsell and cross-sell based on lifecycle triggers, and developing email communications that increase stickiness, engagement and retention
  • Maintain an editorial calendar for email content, including monthly newsletters, special campaigns, company news, investor relations, etc.
  • Maintain a dashboard of all email performance KPIs and leverage this data to continually optimize
  • A/B Test subject lines, content, CTAs, send times, etc., to develop best practices for email marketing to our lists

DESIRED SKILLS & EXPERIENCE

  • 3-5 Years of experience managing website user experience at a SaaS or e-commerce company
  • Ability to use wireframes to establish the structure and flow of possible design solutions
  • Proven expertise in user experience (UX)
  • Strong background in making data-backed decisions with expertise using data-driven analysis as well as pitching new ideas and A/B tests to continuously improve performance
  • Experience with Hubspot or a Marketing automation platform to manage email marketing campaigns
  • Experience with customer journey mapping, with proven examples of reducing friction by improving user experience
  • A track record of successfully building and implementing website and email marketing strategies to drive more users, leads and customers
  • Demonstrated ability to build and maintain reporting methodology and dashboards to measure performance
  • Excellent communication skills, both written and oral, with the ability to influence impact at all levels of the organization
  • Exceptional organizational and time-management skills with the ability to handle multiple projects
  • The ability to build relationships and collaborate with stakeholders, product development, technology and marketing team members
  • Bachelor’s degree or equivalent experience

## WHAT KIND OF PERKS WILL I GET WHEN I WORK AT FOXQUILT?

  • Competitive compensation
  • Equity in Foxquilt (Employee Stock Options)
  • Excellent extended health and dental benefits
  • An extra day off on your birthday.
  • Casual dress-code
  • Opportunity to work with a talented, supportive, extremely diverse team
  • Office in Downtown Toronto (at 1 Yonge Street) with a great view of the water!
  • Social events, regular celebrations of milestones, and birthdays!
  • Flexible work environment, with opportunities to work from home
  • Fun, friendly, diverse, social, and collaborative environment
  • A place to grow and advance in your career

How do you apply to be a Marketing Automation and Website Manager?

Foxquilt Insurance Services Inc. is an equal opportunity employer that welcomes and encourages applications from qualified candidates of all abilities who bring diverse backgrounds, skills, experiences, and ideas.
Accommodation is available for applicants with disabilities throughout the recruitment process upon request. If you require accommodation, please contact Michelle Laughlin at michellelaughlin@foxquilt.com

Job Type: Full-time

Salary: $90,000.00-$110,000.00 per year

Marketing Automation and Website Manager


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