Creative Director, Customers and Upmarket Foundation – Toronto, ON


Company: Afterpay

Location: Toronto, ON

Job description: Creative Director to help define the future of Square product marketing. Your primary role will be to raise our creative bar… a multidisciplinary creative team composed of Art Directors, Interactive Designers, Copywriters, Production Designers, and Digital

Expected salary:

Job date: Sat, 02 Dec 2023 07:39:22 GMT

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Creative Director, Customers and Upmarket Foundation – Toronto, ON


Company: Afterpay

Location: Toronto, ON

Job description: Creative Director to help define the future of Square product marketing. Your primary role will be to raise our creative bar… a multidisciplinary creative team composed of Art Directors, Interactive Designers, Copywriters, Production Designers, and Digital

Expected salary:

Job date: Sat, 11 Nov 2023 00:59:54 GMT

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Creative Director, Customers and Upmarket Foundation – Toronto, ON


Company: Afterpay

Location: Toronto, ON

Job description: Creative Director to help define the future of Square product marketing. Your primary role will be to raise our creative bar… a multidisciplinary creative team composed of Art Directors, Interactive Designers, Copywriters, Production Designers, and Digital

Expected salary:

Job date: Sat, 11 Nov 2023 04:36:02 GMT

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Creative Director, Customers and Upmarket Foundation – Toronto, ON


Company: Square

Location: Toronto, ON

Job description: Creative Director to help define the future of Square product marketing. Your primary role will be to raise our creative bar… a multidisciplinary creative team composed of Art Directors, Interactive Designers, Copywriters, Production Designers, and Digital

Expected salary:

Job date: Sat, 11 Nov 2023 23:46:56 GMT

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Creative Director, Customers and Upmarket Foundation – Vancouver, BC


Company: Square

Location: Vancouver, BC

Job description: Creative Director to help define the future of Square product marketing. Your primary role will be to raise our creative bar… a multidisciplinary creative team composed of Art Directors, Interactive Designers, Copywriters, Production Designers, and Digital

Expected salary:

Job date: Sat, 11 Nov 2023 23:21:08 GMT

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Creative Director, Customers and Upmarket Foundation – Vancouver, BC


Company: Square

Location: Vancouver, BC

Job description: Creative Director to help define the future of Square product marketing. Your primary role will be to raise our creative bar… a multidisciplinary creative team composed of Art Directors, Interactive Designers, Copywriters, Production Designers, and Digital

Expected salary:

Job date: Thu, 02 Nov 2023 23:23:33 GMT

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Marketing – Marketing CoordinatorCanderel3.8Toronto, ON Highly motivated, and hardworking with passion for connecting with current and future customers through content marketing, social media, and traditional… 30+ days ago·More…View all Canderel jobs – Toronto jobsSalary Search: Marketing – Marketing Coordinator salaries in Toronto, ON


Marketing – Marketing CoordinatorCanderel3.8Toronto, ON
Highly motivated, and hardworking with passion for connecting with current and future customers through content marketing, social media, and traditional…
30+ days ago·More…View all Canderel jobs – Toronto jobsSalary Search: Marketing – Marketing Coordinator salaries in Toronto, ON


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Senior Consultant, Digital Marketing Loyalty Customers

Job title: Senior Consultant, Digital Marketing Loyalty Customers

Company: Canadian Tire

Job description: We are seeking an experienced Associate Manager to join our team. The Associate Manager will play a critical role on the Loyalty Customer Personalization, reporting into the Manager, Digital Personalization and Analytics. Leveraging the latest ad tech strategies and working across several business lines, the Associate Manager will target CTC’s primary audiences across web, app, email, and social media channels to build awareness, grow loyalty and increase conversion.

The Digital Personalization and Analytics team is responsible for targeting CTC’s more than 11 million active loyalty customers with personalized experiments either on the website, app, Email or off-platform (Google, Facebook, etc) across Canadian Tire Retail, SportChek, Mark’s, Party City, L’Equipeur, Sports Experts, and Atmosphere.

What you’ll do

  • Provide end-to-end support for the management and delivery of a robust digital marketing roadmap
  • Plan and develop a backlog of data-driven activation (DDA) campaigns to increase customer loyalty, engagement and reduce churn.
  • Work collaboratively with internal and external partners to plan, develop and execute campaign strategies across multiple channels with primary focus on email marketing. (e.g., email, social media, SEM, display, push notifications, website, etc.).
  • Develop creative and copy briefs to bring campaign strategy to life through clear, engaging and on-brand customer content.
  • Manage multiple campaigns on-the-go from beginning to end, ensuring key milestones and key stakeholder communication points are kept on track.
  • Ideate and plan relevant campaigns & promotions with a focus on key dates, seasons, and product launches
  • Regularly set KPIs, track performance, and lead analysis of findings. Share learnings across the team to inform future initiatives, optimize campaigns, and creative best practices.

What you bring

  • B.A. in Marketing or equivalent work experience
  • 2+ years of experience managing digital marketing efforts client-side or agency-side
  • Strong interpersonal, organizational, and communication skills
  • Strong budget management, project management, and organization skills
  • Proven track record for running paid media campaigns (PPC, Facebook and Instagram Ads, YouTube Ads, etc.)
  • Strong understanding of paid social media strategies and experience managing email marketing campaigns
  • Results-driven, data-oriented, and analytical assessments & approach
  • Experience with Google Analytics and Quantum Metrics and using this data to analyze customer progress through the marketing funnel
  • Excellent project management, presentation, and communication skills
  • Interest in self-improvement and staying up to date on the latest technologies

Bonus points if you have experience in:

  • Foundation in SQL for complex data analysis
  • Experience with data analytics platforms such as Google Cloud platform, Hadoop, and automation workflows such as KNIME.

About Canadian Tire Corporation

As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of Canada’s Best Managed Companies. To learn more follow us on LinkedIn.

Help us boldly shape retail in Canada

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class Owned Brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast. We are relentlessly focused on innovating at every level of our business, investing in new technologies and products, and doubling down on the best talent to drive the company forward. It is an especially exciting time to join Canadian Tire and its group of companies.

At Canadian Tire we work flexibility embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone. #LI-GM1
Canadian Tire is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees — their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.

Expected salary:

Location: Toronto, ON

Job date: Wed, 29 Jun 2022 22:24:59 GMT

Apply for the job now!

Senior Consultant, Digital Marketing Loyalty Customers

Job title: Senior Consultant, Digital Marketing Loyalty Customers

Company: Mark’s

Job description: We are seeking an experienced Associate Manager to join our team. The Associate Manager will play a critical role on the Loyalty Customer Personalization, reporting into the Manager, Digital Personalization and Analytics. Leveraging the latest ad tech strategies and working across several business lines, the Associate Manager will target CTC’s primary audiences across web, app, email, and social media channels to build awareness, grow loyalty and increase conversion.

The Digital Personalization and Analytics team is responsible for targeting CTC’s more than 11 million active loyalty customers with personalized experiments either on the website, app, Email or off-platform (Google, Facebook, etc) across Canadian Tire Retail, SportChek, Mark’s, Party City, L’Equipeur, Sports Experts, and Atmosphere.

What you’ll do

  • Provide end-to-end support for the management and delivery of a robust digital marketing roadmap
  • Plan and develop a backlog of data-driven activation (DDA) campaigns to increase customer loyalty, engagement and reduce churn.
  • Work collaboratively with internal and external partners to plan, develop and execute campaign strategies across multiple channels with primary focus on email marketing. (e.g., email, social media, SEM, display, push notifications, website, etc.).
  • Develop creative and copy briefs to bring campaign strategy to life through clear, engaging and on-brand customer content.
  • Manage multiple campaigns on-the-go from beginning to end, ensuring key milestones and key stakeholder communication points are kept on track.
  • Ideate and plan relevant campaigns & promotions with a focus on key dates, seasons, and product launches
  • Regularly set KPIs, track performance, and lead analysis of findings. Share learnings across the team to inform future initiatives, optimize campaigns, and creative best practices.

What you bring

  • B.A. in Marketing or equivalent work experience
  • 2+ years of experience managing digital marketing efforts client-side or agency-side
  • Strong interpersonal, organizational, and communication skills
  • Strong budget management, project management, and organization skills
  • Proven track record for running paid media campaigns (PPC, Facebook and Instagram Ads, YouTube Ads, etc.)
  • Strong understanding of paid social media strategies and experience managing email marketing campaigns
  • Results-driven, data-oriented, and analytical assessments & approach
  • Experience with Google Analytics and Quantum Metrics and using this data to analyze customer progress through the marketing funnel
  • Excellent project management, presentation, and communication skills
  • Interest in self-improvement and staying up to date on the latest technologies

Bonus points if you have experience in:

  • Foundation in SQL for complex data analysis
  • Experience with data analytics platforms such as Google Cloud platform, Hadoop, and automation workflows such as KNIME.

About Canadian Tire Corporation

As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of . To learn more follow us on .

Help us boldly shape retail in Canada

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class Owned Brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast. We are relentlessly focused on innovating at every level of our business, investing in new technologies and products, and doubling down on the best talent to drive the company forward. It is an especially exciting time to join Canadian Tire and its group of companies.

At Canadian Tire we work flexibility embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone. #LI-GM1

Expected salary:

Location: Toronto, ON

Job date: Sat, 25 Jun 2022 06:06:16 GMT

Apply for the job now!

newMarketing and Analytics Manager (Canada)Just Energy3.1Mississauga, ON Responsible for managing the annual digital and marketing budget and monthly reconciliations. Mange the digital contract renewal journey for customers by… 3 days ago·More…View all Just Energy jobs – Mississauga jobsSalary Search: Marketing and Analytics Manager (Canada) salaries in Mississauga, ONSee popular questions & answers about Just Energy

Marketing and Analytics Manager (Canada) (211704332)

Description


Marketing & Analytics Manager (Canada)

Is Just Energy Group the place for you?

Just Energy Group is a leader in the energy sector offering green energy, retail and commercial energy, and home services solutions. We value integrity, innovation, customer-centricity, responsibility, enrichment, and excellence.

Your Opportunity:

As an essential member of the customer retention & profitability team, the Manager Marketing and Analytics will be responsible for leading strategic campaigns within the digital and content marketing space to increase customer engagement and identify opportunities to add new revenue streams.

Your key accountabilities:

  • Lead the development and execution of digital marketing and engagement strategy across multiple platforms with the goal of creating customer stickiness and expanding gross margin
  • Utilize advanced analytics to study behavioral trends of the existing customer base and identify creative retention, up-sell, cross-sell, and reacquisition opportunities
  • Constantly perform quantitative analysis of current digital platforms, identify opportunities for improvements, and maximize every digital customer interaction to elevate engagement levels
  • Mange the digital contract renewal journey for customers by utilizing Marketing cloud to segment prospects, devise tailored offers based on attributes and create a plug and play offer system to maximize conversions and gross margin
  • Lead a cross-functional team to prepare campaign material and content, identify target segments, seek legal approval, load into digital platform, and report on campaign success
  • Adapt campaign strategies/processes with urgency based on performance, market changes, and updated internal priorities
  • Develop, organize and automate digital marketing & promotion campaigns and fully maximize the capabilities of SalesForce and Marketing Cloud
  • Continually pursue internal promotional opportunities to raise awareness and adoption of the campaigns, extending applications into new channels and audiences
  • Make data backed recommendations with actionable items that result in campaign optimization and improved conversion rates
  • Conduct deep dives into each market segment to identify churn indicators and devise proactive campaigns for at-risk customers to reduce attrition
  • Analyze market data to identify key marketing opportunities including consumer insights, competitive analysis and new audience acquisition
  • Responsible for managing the annual digital and marketing budget and monthly reconciliations
  • Collaborate with internal and external stakeholders to effectively measure the productivity of various campaign initiatives
  • Query and create reports and dashboards to monitor success of campaigns and present to stakeholders on a weekly / monthly basis
  • Study current customer segments and look for opportunities for cross-sell, upsell, proactive retention campaigns, renewal, and re-acquisition campaigns by fully utilizing digital capabilities of SF / Marketing Cloud
  • Manage weekly usage email marketing content
    • Recent green drive plan added ~$15K in revenue through this platform
    • Huge opportunity to boost Terrapass, home water, incremental renewals, improve customer experience
    • Own content, segmentation, loading campaigns into MarketingCloud
  • Mange ebill marketing content
    • Work with ESG to update content and review opportunities to add $$
  • Assist in building and managing a tailored renewal platform in SF / Marketing Cloud
    • Plug and play system that assists a business user add offers real-time based on current customer attributes
    • Offers could be sent through multiple mediums such as email, text, portal, letter, SF
  • Manage and own all engagement on portal

You’ll gain exposure to core business functions and be part of a wider team making decisions to add revenue for the Company. The role has been created to support our next phase of growth and offers a fantastic opportunity for the right candidate.

Your background includes:

  • Candidate will have 3-5 years of experience in customer centric roles such as sales, marketing, retention, and / or Business analytics
  • Prior experience in utilizing customer engagement platforms such as Marketing Cloud preferred
  • Bachelor’s Degree in a business, marketing, analytics, or communications required; MBA preferred
  • 2-3 years of experience in web and google analytics preferred
  • Strong Excel skills and prior experience/knowledge of SQL and relational databases
  • Familiarity developing campaign strategies, preferably in an industry involving subscription-based services
  • Excellent written and verbal communication skills along with ability to communicate complex ideas to a variety of audiences
  • Effective at managing multiple projects/tasks of varying complexities, meeting deadlines
  • Strong business acumen and data-driven decision-making capabilities

Benefits:

Just Energy offers a robust benefits plan for staff members, as well as Employee Assistance Programs that offer a wealth of tools and resources to enrich the employee experience. The company also provides a number of cost-free, self-development courses for those that wish to build on their skills and competencies. In addition, a variety of awards offer another opportunity to recognize and reward employees.

We offer:

  • Work from home (WFH) Model
  • Competitive compensation
  • Comprehensive benefits package
  • Employee discount opportunities
  • Retirement Options
  • Personal development resources
  • Health and wellbeing tools and resources and more

#L1-NU


Primary Location
: CA-ON-Mississauga

Job
: Sales

Schedule
: Regular

Shift
: Standard

Employee Status
: Manager

Job Type
: Full-time

Job Level
: Day Job

Travel
: Yes, 10 % of the Time

Job Posting
: Oct 13, 2021, 9:07:57 AM

Marketing and Analytics Manager (Canada)


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