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Company: Livingston International
Location: Toronto, ON
Job description: Join Livingston and grow your career in the constantly changing world of international trade. Livingston is a market leader offering customs brokerage, international trade consulting, compliance and freight forwarding services around the world. Livingston has over 3,000 employees at more than 90 key border crossings, sea ports, airports and other strategic locations in North America, Europe and Asia.Our fast-paced and collaborative environment offers you the opportunity to work with leaders in the industry, receive recognition for achievements and develop your expertise in the complex and evolving world of trade. Learn how you can make an impact at Livingston.Job Type:Location: ON Toronto – CN030JOB SUMMARYThe Digital Marketing Specialist will play a critical role in developing, implementing, and managing comprehensive marketing campaigns that enhance our brand presence and drive business growth. This role requires a deep understanding of digital marketing strategies, chatbot functionality, and customer relationship management systems. The ideal candidate will be responsible for optimizing our chatbot interactions, executing effective SEM and PPC strategies, managing content across various platforms, and utilizing data analytics to inform and improve marketing efforts. Additionally, the Digital Marketing Specialist will support on market research, customer journey maps, and present insightful analyses to stakeholders. This position demands a strategic thinker with excellent technical, analytical, and project management skills to lead our digital marketing initiatives successfully.KEY DUTIES & RESPONSIBILITIES
- Develop a deep understanding of chatbot functionality, our business, customer needs, and our long-term vision.
- Build user intents, dialogues, FAQs, and design integrations with tools like Salesforce, and Online Appointment Calendar.
- Promote chatbot capabilities through marketing campaigns to increase exposure and encourage ongoing use for quick resolution and better customer experience.
- Support and execute SEO/SEM strategies to increase organic and paid search visibility using tools like Google Analytics and SEMrush. Manage pay-per-click advertising campaigns on platforms like Google Ads, Bing Ads, and social media networks.
- Conduct market research to understand target audiences, market trends, and competitor activities. Map and optimize the customer journey to enhance user experience and engagement.
- Ensure consistency and alignment with brand strategy across all digital platforms. Conduct competitor analysis to identify strengths, weaknesses, opportunities, and threats.
- Monitor, support, and analyze marketing performance using Google Analytics, Salesforce, and other tools.
- Create presentations for stakeholders that clearly present analysis and recommendations. Perform ROI analysis for various marketing initiatives.
KNOWLEDGE & SKILLSTo perform this job successfully, the person must be able to perform each essential duty with a high degree of competence. The requirements listed below are representative of the knowledge, skills, and abilities required.Reasonable accommodations may be made to enable a person with disabilities to perform the essential functions.
- Proficient in chatbot technologies, AI, NLP, and coordinate for the integration with tools like Salesforce
- Skilled in creating user intents, dialogues, and analyzing chatbot data for performance optimization.
- Experience in developing SEM strategies using tools like Google Analytics and SEMrush, managing PPC campaigns on Google Ads and social media, and implementing marketing automation.
WORK EXPERIENCE – MINIMUM REQUIRED4 years of related experienceEDUCATIONRequired: Bachelors Degree or equivalent in MarketingCERTIFICATIONS DESCRIPTION
- Google or Web Analytics, Adwords, Google Tag Manager, Digital Marketing, Salesforce, and AI
- Basic knowledge of HTML, CSS, and JavaScript.
COMPETENCIESAccountabilityAgilityBusiness Acumen and Straight TalkCustomer First FocusInclusion and CollaborationLeading and DevelopingAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.For Canada: Livingston is an equal opportunity employer and committed to creating and sustaining an inclusive environment in which all individuals are treated with dignity, respect and one which reflects the diversity of the community in which we operate. Accommodations are available for applicants and employees with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
The Digital Marketing Specialist at Livingston plays a key role in developing and managing comprehensive marketing campaigns to enhance the brand presence and drive business growth. Responsibilities include optimizing chatbot interactions, executing SEM and PPC strategies, managing content, conducting market research, and analyzing marketing performance. The ideal candidate will have experience in chatbot technologies, SEM strategies, and digital marketing tools. The position requires a Bachelor’s degree in Marketing and at least 4 years of related experience. Livingston is an equal opportunity employer committed to creating an inclusive environment. Accommodations are available for applicants and employees with disabilities.
Title: Administrative Assistant
Location: Burlington, ON
Company: WatServ
Job Type: Full-time
Description:
We are currently seeking a diligent and detail-oriented Administrative Assistant to join our team in Burlington, ON. The successful candidate will be responsible for providing administrative support to various departments within the organization.
Responsibilities:
– Answer and direct phone calls
– Maintain electronic and hard copy filing systems
– Coordinate meetings and appointments
– Prepare and distribute correspondence, memos and forms
– Assist with basic bookkeeping tasks
– Update and maintain office policies and procedures
– Manage office supplies inventory and place orders as needed
– Assist in the organization of company events and team-building activities
– Perform general office tasks such as data entry, copying, and scanning
Qualifications:
– High school diploma or equivalent
– Proven experience as an administrative assistant, virtual assistant or office admin assistant
– Excellent time management skills and ability to multitask
– Proficient in MS Office (Word, Excel, Outlook) and familiarity with office equipment
– Strong communication skills, both written and verbal
– Attention to detail and problem-solving skills
– Professional demeanor and positive attitude
– Ability to work independently and as part of a team
– Knowledge of general office procedures
If you are a self-motivated individual with a passion for providing exceptional administrative support, we encourage you to apply for this exciting opportunity. Join our team at WatServ and contribute to our mission of delivering top-notch IT solutions to our clients. Apply now!
Expected salary:
Job date: Sat, 27 Jul 2024 22:04:39 GMT
