Responsibilities & Qualifications:

• Maintains content in e-commerce platform, adding and removing items, maintaining and enhancing product information and imagery, measuring engagement and sales, and reporting performance to key stakeholders and decision makers.
• Plans and executes e-commerce activities (e.g.customer targeting, customer acquisition, customer service support, and ongoing customer communication).
• Plans and executes targeted and or activity-based marketing programs and campaigns incorporating tactics which deliver on business goals.
• Understands growth objectives, customer segments, product offering, and general business operations.
• Measures effectiveness of marketing campaigns, both quantitative and qualitative evidence.
• Partners within cross-functional teams to drive execution of effective lead-generating, customer engagement, brand awareness and sales conversion campaigns.
• Creates engaging, professional, and relevant content targeted to the intended audience through digital or primary sales communication channels.
• Utilizes an iterative approach to campaign execution and optimization. Monitoring metrics against goals and driving quick effective changes in order to reach and exceed goals consistently.
• Identifies performance metrics, measures against, and reports successes, failures, and learning to stakeholders and management.
• Partners with internal creative services and external agencies to create appropriate creative design and copy following brand and digital best practices.
• Partners with web producers and developers for feature and functionality needs to execute activities.
• Coordinates with content contributors, other marketing teams, UI/UX, web producers, and developers to create and update website pages/sections to meet the business and visitor goals.
• Works with subject matter experts to gather information for marketing writing and editing.
• Performs other duties as assigned.

• Proven skills in editing and writing content for digital presentation – emails, landing pages, social posts, web content.
• Demonstrated usage of digital marketing and web content best practices for formatting, usability and layout.
• Email marketing campaign planning and execution and performance analysis.
• Prior experience with using marketing measurement and analytics tools to measure performance of campaigns – Google Analytics, SEO/SEM, social media analytics, email analytics, some marketing automation analytics.
• Knowledge and experience with identifying and implementing tracking on campaign tactics.
• Social media marketing tactical experience, and social analytics and measurement.
• Experience creating targeted and segmented campaigns, nurture flows as well as simple campaigns.

• Positive attitude and accountability and high attention to detail.

• Self-starter who takes initiative, looks at problems as an opportunity (to solve) and is not afraid to offer ideas.
• Collaborative and team participant but able to work independently and meet deadlines.
• Must be exceptionally organized with superior time-management and planning skills.
• Adapts easily to changing situations and demonstrates flexibility in juggling priorities.
• Exceptional oral and written communication skills required.
• Maintain up-to-date industry knowledge of trends, technologies and best practices on an ongoing basis.
• Bilingual in English and French is a definite asset

Our Commitment: