Company: Serv Recruitment Agency

Location: Toronto, ON

Expected salary:

Job date: Sat, 13 Sep 2025 22:18:59 GMT

Job description: , and customer segmentation Marketing Functional Leadership Provide executive oversight and input on brand positioning, lead…. Leverage market insights, customer analytics, and campaign performance data to refine sales plays, optimize ROI on marketing…

Summary:

The content discusses the role of Marketing Functional Leadership, which involves providing executive oversight on brand positioning and guiding marketing strategies. Key responsibilities include leveraging market insights, customer analytics, and campaign performance data to enhance sales strategies and optimize the return on investment (ROI) for marketing initiatives.

Customer Segmentation:

1. Demographics: Age, gender, income level, education.
2. Behavioral: Purchasing habits, brand loyalty, product usage.
3. Geographic: Location, regional preferences, urban vs. rural.
4. Psychographic: Lifestyle, values, interests, and attitudes.

This segmentation helps tailor marketing efforts to specific customer needs and preferences, leading to improved engagement and sales performance.