Company: Serv Recruitment Agency

Location: Toronto, ON

Expected salary:

Job date: Sat, 13 Sep 2025 22:32:04 GMT

Job description: , and customer segmentation Marketing Functional Leadership Provide executive oversight and input on brand positioning, lead…. Leverage market insights, customer analytics, and campaign performance data to refine sales plays, optimize ROI on marketing…

The content outlines the role of Marketing Functional Leadership, emphasizing responsibilities such as overseeing brand positioning and guiding marketing strategies. It involves leveraging market insights and customer analytics to enhance sales tactics and improve return on investment (ROI) for marketing campaigns.

### Customer Segmentation
Customer segmentation involves categorizing customers based on shared characteristics or behaviors. This approach allows for tailored marketing efforts, enabling better engagement and more effective sales strategies. Key factors for segmentation may include demographics, purchasing behavior, and preferences.