Company: AML Oceanographic

Location: Dartmouth, NS

Expected salary:

Job date: Fri, 02 May 2025 00:27:22 GMT

Job description: ROI. Continuous Learning & Adaptation: Stay ahead of digital marketing innovations, platform updates, and best practices… in digital marketing necessary. Google Ads certified, or has several years of experience with google analytics. Please submit…

The content emphasizes the importance of continuous learning and adaptation in digital marketing to keep up with innovations, platform updates, and best practices. It highlights the necessity for professionals to be Google Ads certified or to have extensive experience with Google Analytics. Submissions are encouraged from qualified candidates.

The job description for the "Digital Marketer – Media Buying and Analytics" position at AML Oceanographic in Dartmouth, Nova Scotia, outlines the following key responsibilities and qualifications:

Responsibilities:

• Data-Driven Optimization: Analyze key performance indicators (KPIs) such as impressions, click-through rates (CTR), conversion rates, and customer acquisition costs across various channels to enhance marketing performance.

• Performance Tracking & Reporting: Utilize tools like Google Analytics, Meta Ads Manager, and Keyword Planner to monitor campaign effectiveness and generate actionable insights for continuous improvement.

• Omnichannel Campaign Execution: Strategically launch, manage, and optimize paid media campaigns across search, social, and display platforms, including Google Analytics, Meta Ads Manager, Keyword Planner, and LinkedIn Ads.

• Social Media Management: Coordinate and schedule content across platforms using Zoho Social, ensuring brand consistency and engagement.

• Trend & Market Intelligence: Identify emerging industry trends, consumer behaviors, and competitive strategies to inform campaign adjustments and content development.

• CRM Integration, Marketing & Lead Nurturing: Collaborate with teams using Salesforce CRM to align lead generation efforts and enhance customer journey mapping.

• Stakeholder Communication: Deliver comprehensive reports and performance briefings to internal and external stakeholders to align goals and demonstrate return on investment (ROI).

• Continuous Learning & Adaptation: Stay ahead of digital marketing innovations, platform updates, and best practices through ongoing education and industry engagement.

Qualifications:

• A college diploma or equivalent.

• Previous experience in digital marketing.

• Google Ads certification or several years of experience with Google Analytics. Proof of certification or expertise should be submitted with the resume.

This role is designed for a proactive, detail-oriented marketer who can manage end-to-end campaign execution, blending hands-on activation with strategic insight. The ideal candidate will leverage data from all platforms (digital and physical) and CRM tools to drive measurable growth in engagement and inbound demand. Strong organizational instincts and a keen eye for optimization are essential to support continuous improvement across campaigns and elevate the overall performance of the marketing function.

For more information or to apply, please visit the job posting on Careerjet.