Company: Government of Nova Scotia

Location: Halifax, NS

Job description: Minimum of 5 years proven work experience in digital marketing and brand strategy. Experience in international market development… is looking for a highly motivated and dynamic person to add to its Marketing team. Reporting to the Manager, Market Development, the…
The company is seeking a highly motivated individual with at least 5 years of experience in digital marketing and brand strategy, particularly in international market development. The role will be part of the Marketing team and will report to the Manager of Market Development.
Job Description:

Our company is seeking a talented and experienced Marketing Manager to join our dynamic team. In this role, you will be responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. You will also manage the day-to-day activities of the marketing team, conduct market research, and analyze market trends to identify opportunities for growth.

Responsibilities:
– Develop and implement marketing strategies to promote our products and services
– Plan and execute marketing campaigns, including digital, print, and social media
– Analyze market trends and customer needs to identify potential opportunities for growth
– Conduct market research to understand consumer behavior and competitor strategies
– Collaborate with the sales team to develop promotional materials and sales strategies
– Monitor and report on the effectiveness of marketing campaigns and strategies
– Manage the marketing budget and allocate resources effectively
– Supervise and mentor the marketing team to ensure all tasks are completed on time and within budget
– Stay up-to-date on the latest marketing trends and technologies to ensure the company remains competitive

Qualifications:
– Bachelor’s degree in Marketing, Business, or related field
– Proven experience as a Marketing Manager or similar role
– Strong analytical and project management skills
– Excellent communication and interpersonal abilities
– Familiarity with online marketing tools and best practices
– Knowledge of market research techniques and databases
– Proficient in Microsoft Office and marketing software (e.g., CRM tools)
– Ability to think creatively and strategically
– Strong leadership skills
– Detail-oriented and organized

If you are a strategic thinker with a passion for marketing and a desire to drive growth, we want to hear from you. Apply today to join our team and help us achieve our marketing goals.

Expected salary: $2556.1 – 3107.16 per month

Job date: Sun, 14 Apr 2024 02:28:55 GMT