Company: Meridia Recruitment Solutions

Location: Nova Scotia

Expected salary:

Job date: Fri, 09 May 2025 22:39:03 GMT

Job description: and external partners Experience of working in a digital marketing environment, e.g., with ad servers, web analytics, search bid… management etc. Familiarity with digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization…

The content highlights the importance of experience in digital marketing, emphasizing skills in using ad servers, web analytics, and search bid management. It also notes the necessity of understanding digital marketing principles like funnel optimization, user experience (UX), SEO, and landing page optimization. Collaborating with external partners is also a key aspect of successful digital marketing.

The job description for the Manager, Reporting Management position at Empire Media+ in Halifax, Nova Scotia, is as follows:

Position: Manager, Reporting Management

Location: Halifax, Nova Scotia

Company: Empire Media+

Job Type: Permanent, Full-time

Overview:
Empire Media+ is seeking a Manager, Reporting & Measurement to lead the Retail Media Measurement & Insights team. This role involves defining and delivering top-tier reporting and measurement solutions for vendors, coordinating with data, tech, and analytics teams, and understanding customer needs through sales and marketing interfaces.

Key Responsibilities:

• Lead the Retail Media Measurement & Insights team, setting priorities and managing day-to-day execution.
• Mentor and develop team members, fostering a high-performance and growth-oriented culture.
• Own the measurement roadmap and strategy, defining what’s needed to deliver high-quality reporting and insights for vendors (e.g., attribution, incrementality, A/B testing).
• Collaborate with data and tech teams to develop best-in-class measurement practices and methodologies, including vendor-facing dashboards.
• Work with the Retail Media data team to ensure necessary tagging and data infrastructure.
• Define key metrics for different tests and identify sources of data to create test projections.
• Collaborate with marketing, sales, ad operations, and finance to ensure effective tracking and measurement of campaigns.
• Make recommendations for testing based on performance analysis and consumer insights.
• Support account teams by translating data into clear, actionable insights for vendor-facing storytelling.
• Deliver accurate, timely reports with analysts for both internal teams and external partners.
• Collect, clean, and synthesize live test data to derive user insights.
• Conduct ad-hoc analysis by pulling data from multiple sources, including historical performance, trends, and benchmarking.

Qualifications:

• 8+ years of experience in data analysis and reporting.
• Strong communication skills to present insights and recommendations to internal teams and external partners.
• Experience working in a digital marketing environment, e.g., with ad servers, web analytics, search bid management, etc.
• Familiarity with digital marketing principles such as funnel optimization, UX, SEO, and landing page optimization.
• Strong knowledge of SQL, statistics, and proficiency in Excel.
• Proficiency in data visualization tools, e.g., Salesforce MCI/Tableau; knowledge of database structures and data mining techniques preferred.
• Ability to thrive in an entrepreneurial environment; comfortable navigating ambiguity and taking initiative to define new processes to improve ways of working.
• Knowledge of key digital marketing KPIs (CPC/CACs, etc.).
• Exceptionally organized and a self-starter who can work independently and in a team environment.

For more information or to apply, please visit the job posting on Careerjet.