Company: Sobeys

Location: Halifax, NS

Expected salary:

Job date: Fri, 04 Apr 2025 22:13:07 GMT

Job description: of working in digital marketing environment, e.g., with ad servers, web analytics, search bid management etc. Familiarity… with digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization Strong knowledge of SQL…

This content highlights the key aspects of working in a digital marketing environment, including familiarity with ad servers, web analytics, search bid management, and digital marketing principles such as funnel optimization, user experience, SEO, and landing page optimization. It also emphasizes the importance of having strong knowledge of SQL for data analysis and decision-making in the digital marketing industry.

Digital Marketing Specialist

Our fast-growing company is looking for a Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing our digital marketing campaigns across various online platforms.

Key responsibilities:
– Plan and execute all digital marketing initiatives, including SEO/SEM, email, social media, and display advertising campaigns
– Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
– Identify trends and insights and optimize spend and performance based on the insights
– Collaborate with internal teams to create landing pages and optimize user experience
– Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
– Brainstorm new and creative growth strategies

Qualifications:
– Bachelor’s degree in Marketing or a related field
– Proven working experience in digital marketing
– Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
– Strong analytical skills and data-driven thinking
– Up-to-date with the latest trends and best practices in online marketing and measurement

If you are a self-starter with a passion for digital marketing and a desire to work in a dynamic, fast-paced environment, we would love to hear from you. Apply now to join our team!