Company: Molson Coors

Location: Toronto, ON

Job description: Requisition ID: 30934 The Headlines: In the role of Customer Marketing Assistant Manager, you will be part of the… Marketing Activation and Customer Solutions team. You will develop distinct, breakthrough customer marketing programs…
The role of Customer Marketing Assistant Manager involves developing distinct and breakthrough customer marketing programs as part of the Marketing Activation and Customer Solutions team.
Product Marketing Manager – Automotive Aftermarket

Key Responsibilities:
– Develop and implement marketing strategies to drive growth and sales of automotive aftermarket products
– Collaborate with cross-functional teams to identify market opportunities, create marketing campaigns, and conduct market research
– Analyze market trends, competitive landscape, and consumer behavior to identify customer needs and preferences
– Create and manage marketing budgets, forecasting, and ROI analysis for product launches and ongoing campaigns
– Develop product messaging, positioning, and go-to-market plans to drive brand awareness and maximize sales
– Coordinate with sales, product development, and external partners to ensure successful product launches and promotions
– Track and measure key performance indicators (KPIs) to evaluate marketing effectiveness and optimize strategies for better results
– Stay current on industry trends, best practices, and emerging technologies to drive innovation and competitiveness
– Travel to industry events, trade shows, and customer meetings as needed

Qualifications:
– Bachelor’s degree in Marketing, Business, or related field
– 5+ years of experience in product marketing, preferably in the automotive aftermarket industry
– Strong knowledge of marketing principles, strategies, and tactics
– Excellent communication and presentation skills
– Ability to work independently and collaboratively in a fast-paced environment
– Proficiency in Microsoft Office, CRM, and marketing analytics tools
– Experience with automotive products, parts, or accessories is a plus
– Willingness to travel and work flexible hours as needed

Expected salary:

Job date: Fri, 17 May 2024 07:50:19 GMT