Company: Sobeys

Location: Halifax, NS

Expected salary:

Job date: Sun, 20 Jul 2025 04:42:11 GMT

Job description: and sequence the build across site, app, digital flyer, email, in store digital signage, and partner surfaces. Prioritise… with marketing automation and data science to use AI for audience building, copy and creative variants, trafficking QA, pacing alerts…

To streamline the marketing strategy, the project will be executed in the following sequence:

1. Site Development:

   • Build and optimize website for user engagement and conversion.
   • Implement marketing automation tools for personalized user experiences.

2. App Creation:

   • Develop a mobile application to complement the website.
   • Utilize data science to create audience segments for targeted messaging.

3. Digital Flyer Design:

   • Design digital flyers that align with the campaign’s visuals and messaging.
   • Incorporate dynamic elements using AI for personalized content.

4. Email Campaigns:

   • Launch email marketing efforts with A/B testing for copy and creative variants.
   • Automate follow-up sequences based on user interactions.

5. In-Store Digital Signage:

   • Implement digital signage that reflects online promotions and engages customers in real-time.
   • Use audience data to tailor messaging displayed in-store.

6. Partner Surfaces:

   • Collaborate with partners to extend reach and visibility across additional platforms.
   • Leverage shared data to refine audience targeting.

Prioritization:

• Begin with the site and app to establish a strong digital foundation.
• Next, focus on digital flyers and email campaigns to drive engagement.
• Implement in-store digital signage for immediate customer interaction.
• Finally, leverage partner surfaces for expanded visibility.

Marketing Automation and Data Science Integration:

• Utilize AI-driven tools to enhance audience building, optimize copy and creative variations, and ensure quality assurance in trafficking.
• Set up pacing alerts to monitor campaign performance in real-time and adjust strategies accordingly.

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