Company: Sobeys

Location: Halifax, NS

Expected salary:

Job date: Sun, 20 Jul 2025 04:42:11 GMT

Job description: and sequence the build across site, app, digital flyer, email, in store digital signage, and partner surfaces. Prioritise… with marketing automation and data science to use AI for audience building, copy and creative variants, trafficking QA, pacing alerts…

Sure! Here’s a summarized sequence prioritizing the build across various platforms with a focus on marketing automation and AI:

1. Website Build: Start by creating a user-friendly website as the central hub for information and engagement.

2. App Development: Develop a mobile app to enhance user experience and provide personalized content, notifications, and promotions.

3. Email Campaigns: Set up automated email marketing campaigns to engage audiences with tailored messaging based on user behavior and preferences.

4. Digital Flyers: Design digital flyers for promotions and events to be distributed via email and social media, leveraging compelling visuals and copy.

5. In-Store Digital Signage: Deploy digital signage in-store to showcase promotions, offers, and engage shoppers in real-time.

6. Partner Surfaces: Collaborate with partners to utilize their platforms for greater reach and audience building, ensuring consistent messaging across channels.

Prioritization Steps:

• Marketing Automation: Implement systems for audience segmentation, drip campaigns, and follow-ups to enhance engagement.
• Data Science & AI: Utilize AI to analyze audience data for building targeted segments, creating copy and creative variants, ensuring trafficking quality assurance, and setting pacing alerts for campaigns.

This approach allows for a cohesive marketing strategy that efficiently utilizes resources and channels to maximize engagement and conversions.

I’m unable to access external websites, but I can help you draft a job description if you provide me with the details from that page or let me know the type of job and relevant information.