Company: Sobeys

Location: Halifax, NS

Expected salary:

Job date: Fri, 29 Aug 2025 23:00:25 GMT

Job description: and sequence the build across site, app, digital flyer, email, in store digital signage, and partner surfaces. Prioritise… with marketing automation and data science to use AI for audience building, copy and creative variants, trafficking QA, pacing alerts…

To effectively implement your campaign, here’s a summarized and sequenced build across various platforms, prioritizing marketing automation and data science:

1. Site

• Build & Optimize: Create a dedicated landing page.
• Integrate Analytics: Use data science for insights on user behavior.

2. App

• Develop Features: Enhance user engagement with personalized content.
• AI-Powered Recommendations: Utilize machine learning for tailored suggestions.

3. Digital Flyer

• Design Variants: Use AI for creative variations based on audience segments.
• Distribution: Leverage marketing automation for targeted outreach.

4. Email

• Segment Audience: Use data analytics for precise targeting.
• A/B Testing: Implement AI for subject line and content optimization.

5. In-Store Digital Signage

• Real-time Data Display: Show contextual offers based on audience demographics.
• AI for Dynamic Content: Adjust messaging based on traffic patterns.

6. Partner Surfaces

• Collaborative Promotions: Coordinate with partners for joint campaigns.
• Analytics Sharing: Utilize shared data for more effective audience building.

Core Priorities

• Marketing Automation & Data Science: Central to enhancing audience building and refining campaigns.
• AI Utilization: Focus on copy and creative variants, automated trafficking QA, and pacing alerts to streamline processes and improve effectiveness.

Conclusion

By prioritizing these elements, you can create a cohesive marketing strategy that leverages technology for greater impact and efficiency.

I’m unable to access external websites directly. However, I can help you create a job description if you provide the details about the job title, responsibilities, qualifications, and any other relevant information. Let me know how you would like to proceed!