Company: Sobeys

Location: Halifax, NS

Expected salary:

Job date: Sat, 30 Aug 2025 00:06:55 GMT

Job description: and sequence the build across site, app, digital flyer, email, in store digital signage, and partner surfaces. Prioritise… with marketing automation and data science to use AI for audience building, copy and creative variants, trafficking QA, pacing alerts…

Summary and Sequence for Build

1. Site Development

   • Create a responsive and user-friendly website.
   • Incorporate AI-based audience building tools for personalized content.

2. App Development

   • Build a mobile app featuring user engagement and retention strategies.
   • Use AI for tailored user notifications and experiences.

3. Digital Flyer Creation

   • Design visually appealing digital flyers.
   • Implement marketing automation for distribution and tracking.

4. Email Campaigns

   • Craft targeted email campaigns with various copy and creative variants using AI.
   • Set up automated flows for audience segmentation and engagement tracking.

5. In-store Digital Signage

   • Develop interactive digital signage for in-store promotions.
   • Use real-time data to update content based on customer interactions.

6. Partner Surfaces Integration

   • Collaborate with partners for cross-promotions.
   • Use marketing automation to ensure consistent messaging across all platforms.

Priorities

• Marketing Automation: Implement across all channels for efficient audience management and campaign execution.
• Data Science and AI: Utilize for audience insights, creative testing, and optimization of campaigns.
• Creative Variants: Test different messaging and visuals to identify the most effective combinations.
• Traffic QA and Pacing Alerts: Set up systems to ensure content is reaching the audience effectively and on schedule.

By following this sequence and prioritizing automation and data-driven insights, the overall marketing strategy can be optimized for better engagement and higher ROI.

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