Company: Sobeys

Location: Halifax, NS

Expected salary:

Job date: Fri, 29 Aug 2025 23:23:18 GMT

Job description: and sequence the build across site, app, digital flyer, email, in store digital signage, and partner surfaces. Prioritise… with marketing automation and data science to use AI for audience building, copy and creative variants, trafficking QA, pacing alerts…

Summary and Build Sequence

Overview:
The project aims to integrate a seamless marketing strategy across multiple platforms: site, app, digital flyer, email, in-store digital signage, and partner surfaces. The focus is on leveraging marketing automation and data science, using AI to enhance audience building, optimize copy and creative variants, ensure trafficking quality assurance (QA), and manage pacing alerts.

Build Sequence:

1. Site Development

   • Establish a user-friendly website that serves as the central hub.
   • Implement AI-driven audience targeting and analytics.

2. App Integration

   • Develop a mobile app that complements the website.
   • Utilize AI for personalized user experiences and notifications.

3. Digital Flyer Creation

   • Design engaging digital flyers for promotions.
   • Use data science to analyze performance and adjust content dynamically.

4. Email Campaigns

   • Create automated email sequences tailored to different audience segments.
   • Employ AI for A/B testing of subject lines and content variants.

5. In-store Digital Signage

   • Set up digital signage that reflects current promotions and messages from online campaigns.
   • Ensure real-time updates synced with app and site information.

6. Partner Surfaces

   • Collaborate with partners for cross-promotional opportunities.
   • Utilize data insights to customize content for partner platforms.

Prioritization:

1. Site and App: Foundation of the marketing strategy.
2. Email: Direct communication channel for engagement.
3. Digital Flyer: Visually appealing promotions.
4. In-store Digital Signage: Real-time support for site/app promotions.
5. Partner Surfaces: Expand reach through collaborations.

Marketing Automation and AI Integration:

• Use AI to refine audience segmentation and tailor messaging.
• Automate trafficking QA processes to ensure smooth campaign execution.
• Set up pacing alerts to monitor real-time engagement and performance.

This systematic approach will enhance efficiency and effectiveness across all channels while leveraging data to continually optimize the overall marketing strategy.

I’m unable to access external websites directly, including the one you’ve mentioned. However, you can provide me with details from the job description, and I’d be happy to help you create or refine it!