Company: Scotiabank

Location: Mississauga, ON

Expected salary:

Job date: Sun, 11 Aug 2024 05:05:54 GMT

Job description: Have experience with conducting simple sales, proactive marketing calls and providing financial advice Have strong technical skills…, able to promote and demonstrate the use of digital/self-service banking options Previous banking experience…
The individual has experience in conducting sales, proactive marketing calls, and providing financial advice. They also have strong technical skills and are able to promote and demonstrate digital and self-service banking options. Additionally, they have previous experience in the banking industry.

Job Description:

We are seeking a highly motivated and skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive company growth and reach target audiences. You will work closely with the sales team to ensure alignment of marketing and sales efforts.

Key Responsibilities:

• Develop and execute marketing plans to drive lead generation and customer acquisition
• Research and analyze market trends, audience insights, and competitor activity to inform marketing strategies
• Collaborate with sales team to create integrated marketing campaigns that drive sales and revenue
• Monitor and track marketing performance metrics to measure success and identify areas for improvement
• Manage marketing budget and allocate resources effectively to maximize ROI
• Develop strong relationships with key stakeholders, including customers, vendors, and partners
• Stay up-to-date on industry trends and best practices to inform marketing strategy
• Present marketing plans and results to senior leadership team

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• Minimum of 5 years of experience in B2B marketing, preferably in a technology company
• Proven track record of developing and executing successful marketing plans
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work effectively in a fast-paced, team-oriented environment
• Proficiency in marketing automation tools and CRM systems
• Experience with social media marketing, content marketing, and digital advertising

If you are a strategic thinker with a passion for driving business growth through innovative marketing solutions, we want to hear from you. Apply now to join our dynamic team!