Company: Government of Nova Scotia

Location: Halifax, NS

Expected salary: $4055.86 – 5069.81 per month

Job date: Thu, 03 Apr 2025 03:24:54 GMT

Job description: . ECO manages public opinion and awareness research, creative/concept testing and collection of marketing insights…, communications and marketing strategists, department contacts, Deputy Ministers and the Premier’s Office to plan and manage research…

The Economic and Commercial Opportunities division (ECO) is responsible for managing public opinion and awareness research, creative and concept testing, and gathering marketing insights. They work closely with communications and marketing strategists, department contacts, Deputy Ministers, and the Premier’s Office to plan and execute research projects.

Job Description:

An exciting opportunity is now available for a driven and experienced Marketing Manager to join our team. In this role, you will be responsible for planning, implementing, and executing marketing strategies to promote our company’s products and services. You will work closely with the sales team to develop and execute marketing campaigns, analyze market trends, and identify new opportunities for growth.

Key Responsibilities:
– Develop and execute marketing strategies to drive brand awareness and increase sales.
– Collaborate with the sales team to create and implement marketing campaigns.
– Analyze market trends and customer behavior to identify new opportunities for growth.
– Manage the company’s social media accounts and create engaging content.
– Monitor and report on the effectiveness of marketing campaigns.
– Work with external partners to develop and implement marketing initiatives.
– Stay up-to-date with industry trends and best practices.

Qualifications:
– Bachelor’s degree in Marketing, Business, or related field.
– 5+ years of experience in marketing roles, preferably in a B2B environment.
– Strong analytical skills and attention to detail.
– Excellent communication and interpersonal skills.
– Proven track record of driving marketing campaigns that increase sales.
– Experience working with cross-functional teams.
– Proficiency in Microsoft Office and marketing software.
– Knowledge of SEO, SEM, and social media marketing best practices.