Gee Beauty Toronto Is Growing!

Gee Beauty is a multigenerational beauty brand founded by the Gee women – with 2 studio locations in Toronto and Miami offering result-driven beauty treatments and world-renown skincare, wellness, and lifestyle brands. A digital destination at geebeauty.com shares tried-and-trusted, expert beauty advice and the best of beauty from around the world.

Gee Beauty offers a modern lifestyle-beauty experience with an exceptional level of personalized service, care and attention. With 15 years of experience (and recognition as one of the best beauty destinations in North America from Allure, Vogue and The Coveteur), and a modern approach to beauty and wellness, Gee Beauty has built a trusted connection with its clients, fans and friends of the brand.

Job Duties are as follows:

E-Commerce:

• Manage + maintain e-commerce platforms (Shopify + Prismic)

• Uploading of all online products
• General website maintenance / combing through site frequently for any errors
• Optimize site where applicable + maximize website marketing strategy
• Manage Loyalty Program
• Create + merchandise collection pages (new arrivals, brand pages etc.)
• Basic graphic design (i.e. resizing images on Photoshop, adjusting image colors & brightness, etc).

Blog:

· Copywriting for blog – responsible for creation of 1-2 blog posts per week based on content calendar and email marketing

o Consistent formatting (for fonts + images)

o Include shoppable links where applicable

§ Refer to recent blogs as an example of how they are done in terms of formatting of fonts + images, language/tone of the copy etc.

Instagram:

· Planoly

o Using the Planoly app, plan, schedule, post, + copywrite for social assets

o Schedule posts via Planoly

o Consistently search for assets + inspo that can be reposted or reworked for both IG stories + posts

o Communication with digital teams to ensure email marketing content and Instagram content are aligned. Liaise with admin + inventory team, planning weeks out for inventory management.

· Community Engagement

o Morning/mid-day/EOD IG comb through- liking + replying comments on our posts, commenting on tagged posts + saving story mentions

· Stories

o Save (daily)

o Schedule week ahead in social calendar (typically based off email marketing calendar)

o Test stories in @keepinitgeebeauty and receive approval from digital team prior to upload on @geebeauty

o Manage content arcs (via social calendar in Asana): new arrivals, studio highlights/new treatments/news + updates, Gee client love, and assorted categories like Celene Cuisine, Natalie’s makeup videos, Ask The Expert, blog round up “This Week On The Gee Edit Blog” etc.

o Tag team members

• Reporting

• Compile, measure + report weekly social analytics + KPIs (including follower growth of social platforms, engagement etc.) to translate findings into actionable recommendations and to guide + optimize overall social platform strategy.

• Refer to recent examples of Social Analytics Report (in our Google Drive) for an understanding of the information to be reported. All this information can be found under Instagram > Insights.

• Social Analytics Meeting

• Social Calendar

• Manage social calendar (via Asana) utilized by the digital team to deliver assets, complete tasks and meet deadlines.
• Tag team members in Asana, send reminders + calendar invites for all deliverables

Influencer Strategy + Giveaways:

• Assist in the coordination of influencer partnership strategy from concept to execution including gifting opportunities and agreements, facilitating outreach, and launching strategy across social media platforms.

o Giveaways (write terms of giveaway – to be approved by Digital Manager, select winner using automatic generator website, close giveaways in the caption once contest is over, coordinate imagery / shooting the giveaway, liaise with Toronto + Miami teams where needed for inventory purposes as well as vendors to ship us giveaway items where applicable).

· Pinterest

o Pin on weekly basis (new products, Instagram images including lifestyle shots, photo shoots etc). Link to sites (to be done on both US + Canadian versions of Pinterest)

Experience needed:

– Shopify

– Klayvio

– Photoshop

– Google Analytics

– Instagram/Pintrest

– Asana

Job Types: Full-time, Permanent

Salary: $40,000.00-$50,000.00 per year

Benefits:

• Casual dress
• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• Store discount
• Wellness program
• Work from home

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

COVID-19 considerations:
Social distancing in office, PPE provided, Hand sanitizer at each desk, work from home option, continuous training

Experience:

• Shopify: 1 year (preferred)

Work remotely:

• Temporarily due to COVID-19