About Us:

G Adventures is the world’s largest small group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.

Our mission is simple: to change lives through travel. And not just our travellers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.

With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.

Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.

If all that sounds like your kind of thing, well, we can’t wait for you to join us.

About the Role:

The Digital Marketing & E-commerce team is on the hunt for a Paid Social Media Specialist. You’ll be joining an in-house media team that is in a full rebuild as travel is rebounding. The ideal candidate has strong paid social media skills, is a well-rounded digital marketer that understands the role social media plays as part of broader digital campaigns.

What You’ll be Doing:

• Assist the digital leadership team to build social media plans to hit campaign objectives
• Build and execute social campaigns in the relevant self-serve ad platforms
• Analyze and identify opportunities to optimize campaign performance
• Ensure all social campaigns and strategies are executed in a timely manner
• Maximize social ad spend while working within budget requirements
• Develop dashboards and provide ongoing reporting, insights
• Stay up to date with all new social media developments including new ad formats, releases etc

Desired Skills and Experience:

Must Have:

• College or university degree in business, marketing, travel and tourism, or a related field
• 2-3 years of experience in paid social media on either the client or agency side
• Experience with various ad formats, creative requirements, best practices across social platforms
• Experience building and optimizing campaigns across self-serve social ad platforms
• Problem solver, ability to learn on your own or as part of a team, and stay on top of the latest social trends
• Good attention to detail, strong project management skills

Nice to Have:

• Experience with project management tools (we use Clickup)
• Experience with data visualization tools (we use Looker)