Agency: UM
Job Function: Strategy
Location: Toronto, Canada
Job Ref#: 3510
- Accountable for the creation of integrated digital strategies that connect to the overall media plan
- Strengthen SBU relationships through collaboratively building digital strategies to deliver client impact
- Partnering with all SBUs to ensure delivering at a high standard
- Maintain stewardship and accountability of the digital plan, regularly evaluating and monitoring execution.
- Ensure that all media plans adhere to the agency’s values, philosophies and processes.
- Lead the preparation and presentation of evaluations of digital media opportunities, digital trends and issues of interest to clients.
- Awareness of client KPIs and objectives, ensuring that tracking is in place for check-ins as required.
- Influence decision making by encouraging appropriate strategies and benefits of offerings to clients.
- Identify key digital product opportunities that will benefit the clients business and integrate into day to day plans
- Deliver digital thought leadership in partnership with Digital Strategy and Partnership Director/Sr. Director
- Connect to the Digital Centre of Excellence and ensure action of best practices
- Maintain connectivity to media partners to deliver high standard solutions for clients
- Attend and participate in regular UM Digital Centre of excellence meetings. Bring client specific best practice learning to share with the Centre of Excellence.
- Educate planning/investment team on latest digital products
- Support in elevating investment team digital acumen
- Provide client specific insight for new product development
- Support the identification and development of partner and industry POV’s
- Oversee financial digital media control, including purchase authorizations, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion.
- Post-Secondary education – University graduate and/or advertising/marketing College degree preferred.
- Minimum of four (4) years’ experience in digital media planning and/or execution. History of developing positive on-going business relationships with a focus on client service.
- Ability to develop and foster strong relationships and partnerships, both internally and externally.
- Demonstrated ability to effectively apply knowledge and insights gained from research resources to digital planning.
- Previous experience managing and developing employees.
- Proactive approach to problem solving, supporting the team, self-development, etc.
- A solid understanding of digital media platforms including, but not limited to Facebook Business Manager, DV360, SA360
- Solid digital technical knowledge including understanding of ad operations, DMP/CDPs and other ad tech/mar tech platforms are used to drive results for clients
- Proficient with media research tools (e.g. Clear Decisions, Vividata, Nielsen, Comscore and Pathmatics), and media tools (e.g. Prisma).
- Strong learning agility, with a passion for continuous development.
- Strong presentation skills.
- Excellent communication skills (both written and verbal).
- Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy.
- Ability to work well under pressure and multi-task in a fast-paced environment.
- Ability to work collaboratively as well as independently.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
- Ability to travel as required.
Part of the IPG Mediabrands family, UM is made up of entrepreneurially-minded planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world.
Our roster of Canadian clients includes: Johnson & Johnson, BMO, Netflix, Spotify, The Hershey Company, SkipTheDishes, Sobeys, Sony, Estée Lauder, ExxonMobil, McCain, Boston Pizza and Sinai Health, among others.
UM is powered by industry-leading strategy, data analytics and tech capabilities. However, our unique culture – based on mutual support, shared passion and trust – is the reason why we excel as a team. We were Canada’s most awarded media agency at both the recent MIAs & CMAs (2020), Canada’s #1 Most Effective media agency (WARC 2020), #1 Most Competitive agency (RECMA 2020), campaign of the year winner (Adweek 2020 & Strategy) and recognized with 80+ local and global industry awards over the past year. UM was also rated Ad Age’s ‘Best Places to Work’ and #1 global media agency by technology advisory, Forrester, two years in a row.
UM’s culture is an inclusive one, where people are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. The executive leadership is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to dynamic employee engagement programs.
We proudly uphold the following values:
Courage: Our courage to take risks drives our ability to set new industry standards.
Candour: Our candour through open and constructive dialogue ensures better outcomes for our people and our clients.
Curiosity: Our relentless curiosity drives relentless innovation – being curious about the world, media, our clients and each other and using this curiosity to find new and innovative ways of doing everything we do.
Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.
Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.
Caring: We care about those around us and about being a diverse agency where everyone feels motivated and supported, both professionally and personally.
UM – Sr. Digital Strategist
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