Who we are: Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.

The Role: Do you love pets? Do you have a knack for social media and strong understanding of influencer relationships? If so, this is your opportunity to join a dynamic team at a rapidly growing CPG company!

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Primary Responsibilities*

• Manage our influencer relationships day-to-day and execute on greater content and brand strategies to drive new customers and retention for Open Farm.
• Help to build a streamlined process to activate creator partnerships efficiently and effectively.
• Assist with outreach, negotiations, contract development, content review and execution of our ambassador program.
• Identify and vet new influencers and partners to scale the program.
• Uncover creative ways to engage our audience through influencer and in-house campaigns, tying in cultural events/trends, new product launches, or mission-related initiatives
• Craft messaging, briefs and on-going communication from our broader marketing calendar to ensure content meets our brand standards.
• Report on performance and make recommendations to optimize our program ensuring we meet our fiscal goals.
• Work closely with greater growth team, brand team, creative team and more to run world-class influencer and content executions

What you bring to the table

• 1-2 years of experience in acquisition focused influencer and or content marketing on Instagram, Youtube and Tik Tok

• Great communication skills to foster the relationships between partners and our brand
• Strong storytelling skills, and an eye for great, engaging content
• Strong Analytical ability (you are well versed in using data to drive decision making)
• Proficiency in Excel/Google Sheets
• Detail-oriented and can juggle multiple projects and relationships at a time
• Collaborative and open to cross-functional ideas and work
• A curious mind, always looking at trends and willing to dive deep and solve challenges

Nice To Haves:

• DTC Experience
• Background in both content and partner marketing
• Understanding of other influencer marketing channels (Twitch, Affiliate)
• Experience with data visualization tools (i.e. Looker, Google Analytics)

What We Offer

• The opportunity to grow, develop and make an impact with a mission driven, dynamic and fast-growing company
• Competitive salary and benefits
• Great office culture (with lots of adorable pets!) and people who are thoughtful and passionate about work and community
• Casual dress code

• Full suite of benefits – including monthly pet feeding program for someone who loves to keep their pet well fed year-round
• Annual Wellness Stipend – discount for gym membership

Our Values
We Raise the Bar | We Keep the Barn Doors Open | We Graze Lightly | We Lead the Pack | We are Inspired by Our Customers | We Have Fun Doing It

Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm’s recruitment process should contact Karen@openfarmpet.com. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm’s recruitment process takes into account their accessibility needs.

Job Type: Full-time