Company: Finexio
Location: Orlando, FL
Expected salary: $65000 – 88000 per year
Job date: Wed, 24 Sep 2025 22:51:16 GMT
Job description:
Job Title: Marketing Lead Generation Specialist
Job Description:
We are seeking a data-driven and detail-oriented Marketing Lead Generation Specialist to join our dynamic team. This role is essential for transforming high-quality prospects into robust opportunities within our sales pipeline.
Key Responsibilities:
- Identify and target ideal customer profiles to drive awareness and engagement.
- Develop and execute multi-channel campaigns that capture leads at various stages of the buyer’s journey.
- Manage and optimize nurturing sequences to convert leads into marketing-qualified leads (MQLs).
- Analyze and leverage data to refine targeting strategies and enhance campaign performance.
- Collaborate with sales and marketing teams to ensure alignment on lead quality and conversion metrics.
- Conduct A/B testing to determine the most effective messaging and channels for lead generation.
- Monitor industry trends and competitor activities to keep our strategies innovative and competitive.
Qualifications:
- Proven experience in a marketing role focused on lead generation and pipeline development.
- Strong analytical skills with a passion for data-driven decision-making.
- Proficiency in marketing automation tools and CRM systems.
- Excellent communication and collaboration skills.
- Ability to thrive in a fast-paced, results-oriented environment.
Join us and play a pivotal role in building a strong foundation for our sales efforts by nurturing valuable prospects through effective marketing strategies!



