Help Us Shape the Future of Healthcare
At League, we’re big on building connections – both through our product and with each other. Our platform is consumer centric, personalized and always on. It’s a front door to healthcare that empowers people to live healthier, happier lives. Every day.
When you feel connected to our mission, values and the work you do, you’re driven to perform your best every day. When you feel connected to people you work with, you’re able to build meaningful relationships that last. Together, we share the ultimate goal of delivering better health outcomes for everyone.
The world has changed, and so has the way we work. We believe you can work where you work best (whether it’s in the office all the time, a few days a week, or none of the time), and still feel connected to our mission, values, purpose, and each other. League is headquartered in Toronto with a second office in Chicago and we believe in empowering Leaguers to work their way—anywhere that works for them in Canada and the US.
All Leaguers have League life moments – moments in our careers that connect us to League’s mission and values, to each other and to our amazing work – every day.
Will your first League life moment be meeting our team? We can’t wait to meet you.
Position Summary:
Reporting to the VP Member Engagement and Marketplace, the Director Member Marketing will play an integral role on the member marketing team to drive engagement and value for users. You are a talented marketer who takes a data driven approach to everything you do. You will leverage analytics and insights to understand and segment League’s member base and conceptualize highly effective experiments and campaigns to drive activation, usage and retention across the member base. You will analyze member journeys, assess the impact of key initiatives on member engagement and translate learnings into actionable initiatives. You have experience leading a team of marketers focused on driving results.
You are experienced in emerging platforms and marketing technology; with excellent communication and collaboration skills. You must also thrive in a fast paced environment and have experience growing and managing a team.
In this role, you will:
- Develop and execute a member centric marketing strategy that supports League’s various platform solutions that aligns with League’s strategic objectives and drives overall Monthly Active Users (MAU) across League’s offerings
- Direct the creation of annual marketing plans that aligns with customer financial and business objectives; and the work plan needed to meet internal and external targets
- Map the end-to-end member journey across acquisition to retention, creating personalized consumer journeys that drive engagement and repeat behavior
- Oversee build and measurement of member lifecycle marketing campaigns including email, in-app messaging, push notifications, and more to drive engagement KPIs
- Drive deeper member relationships and engagement across the various components of League’s health offerings, benefits administration and related marketplace product/service offerings
- Formalize and optimize the marketing toolkit through creation of consolidated plan and best practices across League and Platform business lines
- Work cross functionally with League and Platform Business customers to gain critical insights in to the customer businesses and overall industry, leveraging those to identify opportunities to build and refine marketing strategies
- Serve as additional point of contact for League and Platform Business customers, acting as SME in developing member focused, market leading engagement strategies
- Work cross functionally with Data and Product to drive critical work projects on test and learn, targeting and segmentation and campaign measurement
- Unify cross-channel and platform measurement to support analysis of the success of all member marketing campaigns and feature engagement to facilitate ongoing optimization
- Explore and implement required marketing tools and technology to support development and execution of annual plan
- Coach and train team on best practices, process and productivity improvements for campaign management, tools, execution and reporting that will scale for continued domestic and international growth across platform solutions
- Continue to build member marketing team processes and workflows to ensure information sharing, thought leadership and cross functional alignment are a top priority
- Manage the member marketing team budget
About you:
- 10+ years of directly related work experience (B2B2C a plus)
- 5+ years management experience
- Analytic mindset with ability to interpret data and results and apply insight to generate new opportunities
- Proven track record building and managing high value relationships
- Strong background in CRM, segmentation personalization and user journeys
- Knowledge of marketing technology platforms, digital marketing tools and measurement platforms (Salesforce Marketing Cloud, Google Analytics, etc)
At League, everyone is welcome. Diversity makes us better, and we believe in building diversity across cultural identity, gender, sexual orientation, age and education, thought and experience.
We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.
Director, Member Marketing
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