Marketing Specialist – Strategic AccountsIntrohiveToronto, ON•Remote Knowledge of traditional and digital marketing, content marketing, and social media marketing, especially for B2B or SaaS companies. 30+ days ago·More…View all Introhive jobs – Toronto jobsSalary Search: Marketing Specialist – Strategic Accounts salaries in Toronto, ON

Meet Our Team:
Introhive is seeking an experienced, self-directed Account Based Marketer to grow demand and revenue with our largest named accounts.

Reporting to the senior marketing leadership team, your primary responsibility will be creating and implementing world-class 1:1 marketing campaigns that capture demand from Introhive’s strategic account targets. This role will work alongside our Strategic Accounts team who generate revenue in the verticals of strategic/complex enterprise accounts worth $800K+. To be successful, you will need to diligently research your targets, study the market, and understand how to stand out from the competition.

You’ll need to develop multi-prong campaigns that target all the core buyer roles and create champions along the way. The role can be based remotely in North America or in our Atlantic Canadian offices (Fredricton, NB and Halifax, NS)

What to Expect:
This position will also be responsible for effectively managing your budget and resources to drive hyper-personalized marketing campaigns across integrated online and offline tactics such as live and virtual events, paid and earned media, advertising, SEO, direct mail, and others.

Tracking, measuring, and reporting on the right metrics will be the keys to success in this role. You’ll innovate new strategies to overcome underperforming campaigns while fearlessly testing new campaign ideas along the way.

Impeccable presentation and communication skills are required for this position, as you will be responsible for reporting strategies and results to senior leadership in marketing and sales.

This is an incredible opportunity to directly impact the growth of an organization. If you’re a qualified go-getter, we’d love to hear from you.

What You’ll Do:

  • Lead Introhive’s 1:1 Account Based Marketing strategy and activation plan for Introhive’s top named accounts that is fully aligned with strategic sales growth objectives.
  • Create and drive the implementation of marketing plans that include an integrated approach of both online and offline tactics such as live and virtual events, paid social, email, and more.
  • Effectively use buyer intent data to inform account prioritization for Account Based Marketing programs directed at strategic accounts.
  • Develop a timeline for the execution of your campaigns, define goals, and collaborate with marketing operations to develop the appropriate metrics to effectively demonstrate the ROI.
  • Find opportunities to position Introhive in front of key accounts through third-party associations and publications, as appropriate.
  • Manage strategic account marketing budget and leverage internal or external resources as needed to execute campaigns and tactics that support the growth objectives.
  • Participate as key stakeholder with the sales and marketing leadership team. This includes providing detailed reports on program progress, success, and opportunities.

What You’ve Accomplished:

  • Bachelor’s degree in marketing, advertising, communications, or a related field
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing, especially for B2B or SaaS companies
  • 5+ years of marketing and or project management experience
  • Experience with Account Based Marketing strategies
  • Excellent writing, communication, and presentation skills
  • Strong computer skills: G- Suite with proficiency in Excel (or Sheets) and PowerPoint (or Slides)
  • CRM experience. We use Salesforce, so any experience here is preferred
  • Experience with Hubspot, including lead scoring, lead generation, email marketing, landing page creation, and other
  • Project management tools experience, preferably with Asana

What You Can Expect from Us:

We are an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and data. We increase employee productivity and improve customer experience management.

We focus on career development and progression. People are at the core of everything we do. We are Great Place to Work®-certified in Canada and were recently named among Canada’s Best Workplaces™ for Start-Ups and for Women. We’re also a proud sponsor of Women in Sales Everywhere (WISE). Beyond this, we were awarded the 2019 and 2020 Deloitte Technology Fast 50™ and Fast 500™ Awards.

What’s In It for You:

  • An incredible group of peers and leadership to work and learn from and with
  • Personal and professional growth
  • Educational opportunities
  • 401K/RRSP matching
  • Health and Dental Coverage
  • Mental health support and coverage
  • Furry friends welcomed !

Job Type: Full-time

Work Location: Multiple Locations

Marketing Specialist – Strategic Accounts


CLICK TO APPLY

Global Marketing Specialist – Demand GenerationIntrohiveToronto, ON You must be comfortable working through many marketing channels, including but not limited to: events, email campaigns, paid social, search engine marketing,… 13 days ago·More…View all Introhive jobs – Toronto jobsSalary Search: Global Marketing Specialist – Demand Generation salaries in Toronto, ON

Meet Our Team:

Introhive is looking for a Global Marketing Specialist to join our Demand Generation team. If you’re an experienced SaaS marketer with a passion for solving company initiatives through effective campaign creation and management, we want to hear from you.

The role will report into a Senior Marketing Manager, this role will be remote working with a team spread across North America and the UK with a global purview.

What to Expect:
As Global Marketing Specialist you will meet with Introhive’s sales and marketing leadership team on a regular basis to understand current challenges and develop campaigns to solve them. In this role, you will have the unique opportunity to impact prospects and customers in every stage of the buyer journey to drive and maintain growth in revenue.

Your primary responsibility will be developing programs that generate demand from accounts that match Introhive’s ideal customer profile. Additionally, you will effectively use buyer intent data to prioritize accounts that are showing interest and build an Account Based Marketing program to convert them.

To be successful, you will effectively use the resources at your disposal to drive best in class project management. You will measure and report on your KPI’s and present campaign results and lessons learned. You will innovate new solutions to overcome underperforming campaigns and fearlessly test new strategies.

You must be comfortable working through many marketing channels, including but not limited to: events, email campaigns, paid social, search engine marketing, social media strategy, direct mail, media placement, account-based marketing, and partner co-marketing.

With you onboard, Introhive will increase brand awareness, lead generation and revenue from our targeted Enterprise and Commercial accounts

If you’re all the above plus a self-starter and a future leader, you will make an excellent fit!

What You’ll Do:

  • Develop and execute integrated marketing campaigns targeted to specific buyer profiles that build brand awareness, generate marketing qualified leads (MQLs), and qualified opportunities from accounts in Introhive’s total addressable market.
  • Create and rigorously test Account Based Marketing strategies to grow demand with Introhive’s Ideal Customer Profile (ICP) accounts. Effectively use buyer intent data to inform account prioritization for Account Based Marketing programs.
  • Create and drive the implementation of marketing plans that include an integrated approach of both online and offline tactics such as live and virtual events, paid social, email, content marketing, social media, and more.
  • Monitor and report on campaign performance across relevant KPIs, track and maintain marketing budget across campaigns, and present insights learned from each campaign.
  • Work cross-functionally across the marketing, channel and sales teams as needed to execute your programs.
  • Oversee vendor selection and contracts for event sponsorship, media placements, association memberships, and more.
  • Work closely with the sales and marketing leadership teams to align targets, messaging, channels and calls to action.

What You’ve Accomplished:

  • Bachelor’s degree in marketing, advertising, communications, or a related field
  • Knowledge of and experience with traditional and digital marketing, content marketing, and social media marketing, especially for B2B or SaaS companies
  • Experience within SaaS or B2B companies is preferred
  • 3-5 years of marketing experience
  • Experience executing successful ABM campaigns
  • Excellent communication skills including writing and presentation skills
  • Strong computer skills: G- Suite with proficiency in Excel (or Sheets) and PowerPoint (or Slides)
  • Experience using a CRM (preferably Salesforce) and a marketing automation platform (preferably HubSpot)
  • Highly organized and excellence in project management

What You Can Expect from Us:

We are an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and data. We increase employee productivity and improve customer experience management.

We focus on career development and progression. People are at the core of everything we do. We are Great Place to Work®-certified in Canada and were recently named among Canada’s Best Workplaces™ for Start-Ups and for Women. We’re also a proud sponsor of Women in Sales Everywhere (WISE). Beyond this, we were awarded the 2019 and 2020 Deloitte Technology Fast 50™ and Fast 500™ Awards.

What’s In It for You:

  • An incredible group of peers and leadership to work and learn from and with
  • Personal and professional growth
  • Educational opportunities
  • 401K/RRSP matching
  • Health and Dental Coverage
  • Mental health support and coverage
  • Furry friends welcomed!

Job Type: Full-time

Work Location: Multiple Locations

Global Marketing Specialist – Demand Generation


CLICK TO APPLY