Company: Royal Bank of Canada
Job description: Come Work with Us!
At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.
Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.
Job Title Sr. Mgr. Digital Marketing-Cards
Job Description
What is the opportunity?
In this role, you will help deliver business strategies (both information/content and transactional/acquisition) across digital channels for RBC Credit Cards. This role is comprised of two key functions: 1) Campaign collaboration with Marketing & Product stakeholders to drive strategy for and execute on digital channels. 2) Digital channel management including site management, continuous optimization and capability development (tools, calculators and APIs), within the public site channels.
What will you do?
- Lead the public client experience (web and email channels) to grow digital sales & retention using data collection, personalization, real-time testing and funnel optimization.
- Drive revenue by increasing the volume of qualified prospects to digital properties for Cards using SEO, client-first user experiences, and continuous testing.
- Foster strong relationships with Business and Marketing partners in order to become a trusted advisor and a digital SME.
- Manage large, cross functional digital marketing initiatives from strategy to execution.
- Dive deeply into data by creating ad-hoc and standardized reporting to support marketing hypotheses and ensure data-driven decision making.
- Develop new technology, processes and capabilities which further revenue growth and cost reduction.
- Present recommended solutions, data analysis and results to Business & Marketing partners and executives.
What do you need to succeed?
Must have:
- 7+ years of digital site management and digital marketing
- Advanced knowledge of internet technologies (including SFMC), content, usability, information architecture, accessibility, privacy; with currency in emerging technologies and platforms
- Advanced knowledge of Google Analytics and SEO, Google Data Studio, Google Optimize, FTP, managing through dev/staging/prod environments
- Exceptional client, project and vendor management skills
- Strong presentation, written and verbal communication skills
Nice to have:
- Experience in the financial services industry
- Ecommerce marketing or digital product ownership experience
- Agency experience
- Working knowledge of development & programming languages – front or back end
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Summary
Address: TORONTO, Ontario, Canada
City: CAN-ON-TORONTO
Country: Canada
Work hours/week: 37.5
Employment Type: Full time
Platform: Personal and Commercial Banking
Job Type: Regular
Pay Type: Salaried
Posted Date: 2022-06-24-07:00
Application Deadline: 2022-07-09-07:00
Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.
Expected salary:
Location: Toronto, ON
Job date: Sun, 26 Jun 2022 02:15:52 GMT
Apply for the job now!