EHN Canada, a nationally recognized and accredited network of addiction treatment centres with over 30 years of restoring Canadian lives, is looking for a Digital Marketing Team Lead to join a multi-disciplinary, data-driven, agile, and fast-paced team. EHN Canada is focused on aggressively growing its digital footprint and establishing the organization as the clear leader in addiction treatment and mental healthcare in Canada.

Reporting to the Digital Marketing Manager, the Digital Marketing Team Lead is responsible for digital customer demand capture. This role will work closely with the main customer demand creation teams – B2C Marketing and B2B Marketing – by allocating resources to execute their digital campaigns/projects. At the same time, the Team Lead will be task with creating/maintaining mechanisms to continually grow inquiries to meet company goals. The ideal candidate has exceptional organizational skills and attention to detail but can over deliver quickly on simultaneous projects with minimal supervision. You must have a strong sense of ownership and pride in your work, and regularly demonstrate successes using data when possible.

Responsibilities:

• Project Management:
  • Estimate, track, and manage B2C, B2B, and other digital marketing project/campaign timelines
  • Maintain accurate status of PM software
  • Ensure organization of team assets
  • Assist in onboarding of new team members in processes and procedures
  • Coordinate digital properties acquisitions for new facilities
  • Ensure all elements of campaigns are organized for launch
  • Conduct quality assurance of campaign materials before launch
  • Run status update meetings
  • Manage reporting for campaigns and other digital projects
  • Conduct post-mortems on campaigns and determine areas for improvement
  • Optimize PPC campaign budgets
  • Develop SEO reports to inform content creation
  • Help team members manage competing priorities
  • Manage project backlog
  • Research and suggest team workflow efficiencies
  • Other digital marketing tasks as needed
• Supervise Digital Marketing Execution Team Members
• PPC:
  • Build out of the PPC team that includes two key roles: Google Ad Specialist and Paid Media Specialist, and interns
  • Develop longer term PPC strategy that factors in SEO