Company: Launch That
Location: Orlando, FL
Expected salary:
Job date: Sat, 06 Sep 2025 04:11:19 GMT
Job description:
Job Title: PPC Specialist (Paid Media Specialist)
Company: Launch That
Location: [Specify Location]
About Us:
Founded in 2007, Launch That is an innovative digital marketing startup focused on driving growth and results through strategic marketing initiatives. We are passionate about investing in ourselves and our community, creating a collaborative environment that fosters creativity and encourages professional development.
Position Overview:
We are seeking a skilled PPC Specialist (Paid Media Specialist) to lead and optimize our paid digital marketing efforts. In this role, you will be responsible for managing and enhancing our pay-per-click advertising campaigns across various platforms. Your expertise will help maximize ROI, drive traffic, and contribute to the overall success of our marketing strategies.
Key Responsibilities:
- Develop, implement, and manage PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and social media.
- Conduct keyword research, ad copy creation, and A/B testing to improve campaign performance.
- Analyze campaign performance metrics and adjust strategies to maximize results and meet defined KPIs.
- Stay updated on industry trends, tools, and best practices to optimize our campaigns continuously.
- Collaborate with cross-functional teams including SEO, content, and design to align strategies and build cohesive marketing initiatives.
- Manage budgets effectively, ensuring optimal allocation of resources for paid media.
Qualifications:
- Proven experience as a PPC Specialist or similar role with a strong portfolio of successful campaigns.
- Proficient in Google Ads, Bing Ads, and social media ad platforms (Facebook, Instagram, LinkedIn, etc.).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication skills and a collaborative mindset.
- Experience with PPC tracking and analytics tools (e.g., Google Analytics, SEMrush, etc.) preferred.
What We Offer:
- A dynamic work environment with opportunities for personal and professional growth.
- The chance to be part of a community-focused organization that values innovation and creativity.
- Competitive salary and benefits package.
Join us in making a difference through effective digital marketing strategies and community engagement. If you are passionate about PPC and ready to take your career to the next level, we would love to hear from you!