ENTREPRISE :
Wise Publishing, Inc
POSTE :
Digital Media Specialist
LIEU :
Toronto
Wise Publishing is a digital publisher of personal finance advice and information aimed at helping Americans and Canadians make sense of finance. We’re a group of talented, passionate people who believe that consumers deserve the best possible information to help them make smart choices.
Our core product is MoneyWise, our widely read, high-quality personal finance brand which serves the U.S. (MoneyWise.com) and Canada (MoneyWise.ca) that reach over 10,000,000 people each month.
We are seeking a senior media buyer. Reporting to the Sr Manager of Digital Marketing, the senior media buyer will optimize our media buys and grow our revenue. This role will achieve this by:
- Buying media with a positive ROAS
- Optimizing media processes for ROAS growth
- Assist in coaching the media buying team
RESPONSIBILITIES:
- Deeply understand the digital marketing performance of each platform
- Assist SR. Manager in leading media buying team
- Lead and analyse media buys and develop and implement innovative strategies for improvement and growth
- Performing ROAS analysis to evaluate the efficiency and effectiveness of different marketing campaigns
- Develop insights for optimizing media
- Providing consultancy on campaign tagging and additional on-site tracking
- Maintaining phone number tracking and analyzing leads and rentals from each marketing channel
- Keep abreast of media buying trends
REQUIREMENTS:
- 4-6 years experience
- Expert in all of the latest advertising and media trends
- Deep understanding of arbitrage media buying
- Deep understanding of buying for positive ROAS
- Experience with RevContent
- Experience With Taboola
- Experience with Facebook Ads
- Experience with Yahoo Gemini
TECHNICAL SKILLS:
- Adwords/Adwords Editor
- Bing Ads/Bing Ads Editor
- Google Analytics
- Facebook Ads/Facebook Ads Editor
- AdBeat
- Canva or Photoshop
- SpyFu
- SEM Rush
- Excel
- Powerpoint
- BI tools
NICE TO HAVE
- Bachelor degree in business, marketing, or math
- Management experience
- Google Analytics Certified
- Google Adwords Certified
Digital Media Specialist – Toronto
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