Company: Sandpiper Productions
Location: Orlando, FL
Expected salary: $62400 – 72800 per year
Job date: Tue, 27 May 2025 22:58:08 GMT
Job description:
Job Title: Consumer Activation & Beverage Marketing Specialist
Company Overview:
We are a leading agency specializing in consumer activation and beverage marketing across the United States. Our mission is to redefine industry standards and set ourselves apart from conventional experiential marketing companies. With a commitment to innovation and creativity, we strive to exceed expectations and challenge industry stereotypes, delivering outstanding experiences that resonate with consumers.
Job Description:
As a Consumer Activation & Beverage Marketing Specialist, you will play a pivotal role in developing and executing dynamic marketing strategies that engage and inspire consumers. You will collaborate with cross-functional teams to create compelling campaigns that elevate brand visibility and drive consumer engagement in the beverage sector.
Key Responsibilities:
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Campaign Development: Design and implement innovative consumer activation campaigns tailored to specific beverage brands, driving brand loyalty and market share.
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Market Research: Analyze consumer trends and market dynamics to identify opportunities for growth and ensure our strategies align with evolving consumer preferences.
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Event Coordination: Plan and execute high-impact experiential marketing events, ensuring seamless execution and exceptional consumer experiences.
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Brand Collaboration: Work closely with beverage brands, understanding their unique needs and objectives, and develop customized marketing solutions that resonate with target audiences.
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Performance Analysis: Monitor and assess the effectiveness of marketing initiatives, providing actionable insights and recommendations for continuous improvement.
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Stakeholder Engagement: Build and maintain strong relationships with stakeholders, including brands, vendors, and event participants to maximize collaboration and success.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in consumer activation, brand marketing, or experiential marketing, preferably within the beverage industry.
- Strong creative thinking and problem-solving skills.
- Excellent communication and organizational abilities.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects concurrently.
Why Join Us?
At our agency, you will be part of a forward-thinking team that values creativity, collaboration, and innovation. We pride ourselves on fostering an inclusive and inspiring work culture where your ideas can flourish, and your professional growth is prioritized. Join us in our mission to defy industry norms and shape the future of beverage marketing!