Digital Marketing Specialist

Digital Marketing Specialist

Why join Minto?

We are an award-winning, fully integrated real estate company – proudly creating better places for people to live, work and play for over 65 years. With expertise in home building, construction and property and investment management, we’ve built over 90,000 new homes, manage 13,900 multi-residential units and carry 2.4 million square feet of commercial space. Our investment management portfolio spans $4.1 billion in assets.

Our business is comprised of four divisions with operations in major cities spanning across Canada and the United States. As we continue to evolve and grow, we believe in hiring people who are as committed to creating incredible experiences for our customers as we are.

The Benefits We Offer:

We offer incredible benefits and career growth for our employees including a competitive total rewards package, Minto Learning Centre courses, tuition reimbursement, and flexible summer hours and much more. Join us to find out how you can be a part of it all!

The Opportunity:

The Digital Marketing Specialist supports digital strategy and marketing technology initiatives across all Minto Group divisions. Responsibilities include enhancing the website presence and consumer journey, lead generation, and email marketing strategic support.

With an understanding of web user experience, digital needs and goals, and customer-relevant insight, the Digital Marketing Specialist will enhance consumer digital experience through a data-informed approach, ultimately ensuring business objectives are met.

What you’ll be responsible for day to day:

• Support overarching digital lead generation initiatives. This includes identifying new trends, channels and ad formats and supporting execution and measurement where needed

• Provide overarching email strategy support including marketing automation efforts

• Plan, coordinate and implement website updates and enhancements

• Liaise with creative agencies, SEO and advertising partners and operating groups marketing teams on relevant needs

• Prepare reports and input on dashboards utilizing various data sources and analytics tools to measure performance and make recommendations for optimization

• Assist in presenting digital marketing performance and insights with internal partners while developing meaningful relationships

• Support SEO initiatives including both on-page and off-page optimization (i.e. keyword optimization, business listing site management, etc.)

• Support A/B testing efforts, optimization and reporting

• Input on the development of integrated marketing plans

• Input on briefing documents, project plans, campaign post mortems, proposals and presentations

• Support the planning and implementation of marketing technology and infrastructure initiatives

• Keep abreast of developments and trends in digital and multimedia communications and technological advancements

• Other duties within the scope, spirit and purpose of the job, as requested by management.

Who we’re looking for:

Education: University Degree or College Diploma (Business, Marketing, or related field).

Experience: Minimum 3 years of relevant work experience

Skills, Knowledge and abilities:

• Digital campaign management experience with background in Google Ads and Facebook Business Manager; certification preferred

• Strong understanding of SEO fundamentals including ranking factors, signals and recent algorithm updates

• Data-driven and creative thinking with strong analytical and problem solving skills

• Energetic, goal-oriented and passionate about digital marketing

• Well organized with strong attention to detail and thrives in a fast paced environment

• Ability to communicate effectively with excellent interpersonal, written, verbal and listening skills

• Experience with and/or desire to learn various digital and analytics platforms, best practices, and website analytics e.g. CMS, CRM, Google Analytics, Adobe and Photoshop/InDesign, Siteimprove, Google Optimize, Yext, Adestra, Unbounce. Basic front-end web development background considered an asset (HTML 5, CSS 3, JSON-LD).

• Experience creating, deploying and monitoring email campaigns

• Up-to-date on the latest trends and technologies in digital marketing

• Proficient in Microsoft Office

• Familiarity with Accessibility, CASL and Privacy requirements

Minto is an equal opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs.


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Digital Marketing Specialist

Digital Marketing Specialist

About 3terra

3terra is a successful healthcare analytics company located in Mississauga, Ontario. With the recent release of our new platform, we’ve begun expansion into other Canadian provinces. Our platform is broadly used across Ontario and provides hospitals with the ability to utilize their vast amount of data to address numerous operational issues. This year 3terra has augmented their platform with a leading edge artificial intelligence (AI) service that has opened up significant new market opportunities.

We are looking for an experienced digital marketing professional that will help execute a national marketing strategy to bring awareness to our platform. Reporting to our head of marketing, you will help provide much of the key content that will inform hospital stakeholders of this important new technology.

Compensation

  • Base salary from $55,000 to $65,000 commensurate with experience
  • Comprehensive benefits package, paid vacation, and participation in our corporate profit sharing plan

What you’ll be doing

  • Storyboard, write, and publish content to various channels
  • Find and integrate compelling digital assets (images, video) from external sources to complement our messaging
  • Plan the calendar release schedule of marketing material
  • Develop and manage social media accounts
  • Assist in the development and promotion of client case studies
  • Craft strategies for creating and improving brand awareness in Canadian markets
  • Assist with market research efforts

About you

  • You have at least one year of experience in a digital marketing role
  • You’re creative and are fluent in the latest marketing technologies and platforms
  • You understand the intricacies of helping build a brand
  • You have outstanding writing, speaking, and interpersonal skills
  • You have a great eye for design and know effective techniques for visual communication
  • You’re great at writing content that integrates ideas from other members of the 3terra team

Other things that you may be good at

  • Search Engine Optimization
  • Web design (HTML, CSS)
  • Videography including filming and editing

Working at 3terra

3terra is a team led by highly experienced software professionals who have spent the past 15 years creating solutions that address hospital challenges through close relationships with our clients. Some highlights of working at 3terra include:

  • A casual work environment with flexible hours
  • A mix of office and remote work
  • A culture of balancing work and home life
  • A collaborative environment where you will have significant creative input in what you do

3terra’s offices are located at 160 Traders Blvd E in Mississauga, Ontario. We support working in the office as well as being remote.

Job Types: Full-time, Permanent

Salary: $55,000.00-$65,000.00 per year

Benefits:

  • Casual dress
  • Extended health care
  • Paid time off
  • Profit sharing
  • Work from home

Schedule:

  • 8 hour shift
  • Monday to Friday

Work remotely:

  • Yes

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Digital Marketing Specialist

Digital Marketing Specialist

  • Analyze digital data to draw key recommendations around website optimization.
  • Conduct social media audits to ensure best practices are being used.
  • Maintain digital dashboard of several different accounts.
  • Coordinate with sales team to create marketing campaigns.
  • Handling strategic online initiatives
  • Leading marketing campaigns from the idea stage through to their execution and implementation
  • Monitoring and evaluating online media campaigns to keep them fresh and effective
  • Working with other department heads and staff to discuss plans and marketing strategies
  • Staying current with emerging opportunities in the digital marketing world

REQUIREMENTS

  • Recent graduate and Degree in digital marketing or other related technical field
  • Must be Canadian Citizen or permanent resident. Please don’t apply if you don’t have such status.
  • Experience executing paid social media campaigns
  • Bachelor’s degree in marketing or business
  • Knowledge of video and picture editing software such as Adobe
  • Must be able to juggle multiple projects at the same time
  • Incredible attention to detail
  • Full understanding of all social media platforms
  • Problem solving skills
  • Knowledge of content management systems, SEO
  • Serenity in challenging situations

Job Types: Full-time, Permanent

Salary: $22.00-$26.00 per hour

Schedule:

  • 8 hour shift

Work remotely:

  • Yes

CLICK TO APPLY

Digital Marketing Specialist

Digital Marketing Specialist

*NOTE: Currently temporarily remote, will transition into hybrid basis post COVID.*

WHO WE ARE:
Jumpfactor is an Award-winning 3 time Growth500 Fastest growing Agency in Canada. We are a dynamic, fast-paced and integrated digital inbound marketing agency. We’re best suited for motivated self-starters. We specialize in B2B services and technology marketing.

If you are smart, and if you have the passion to learn, the creativity to explore, and the courage to add your voice to a constant and demanding conversation, Jumpfactor could be the ideal place for you to test yourself and be part of something great.

CORE VALUES:

  • We are strategic
  • We are passionate
  • We are tenacious
  • We keep learning
  • We embrace team
  • We have integrity

WHY EMPLOYEES LOVE JUMPFACTOR:

  • Very competitive compensation
  • Remote work
  • Constant growth & career advancement opportunities
  • Performance-based bonuses
  • Paid training (courses, events, conferences)
  • Paid social events
  • Robust health-dental-vision-disability benefits
  • Pet-friendly environment
  • Weekly learning programs
  • State of the art technologies and tools

QUALIFICATIONS for DIGITAL MARKETING ACCOUNT MANAGER/SPECIALIST:

  • MUST HAVE: 1+ years of hands on experience with SEO, inbound marketing & content strategy
  • MUST HAVE: 2+ years of hands on campaign execution & project management experience
  • High level of tech savviness and software proficiency
  • 1+ year of account management / customer service experience
  • Extremely strong in written and oral communication
  • Extremely organized, and detail oriented in nature

JOB DESCRIPTION for DIGITAL MARKETING PROJECT MANAGER/SPECIALIST:

  • Maintain NPS score of 8+ across a set of 10-12 accounts
  • Execute weekly marketing work efficiently and at required quality
  • Efficiently project manage work for your clients with implementers
  • Effectively communicate analysis & recommendations with clients and team, resulting in retention, trust and upsells.
  • Manage scope of client retainer without over/underservicing

NEXT STEPS:

Successful candidates will be asked to complete a few short assessments if selected.

Digital marketing account manager, digital project manager, digital account manager, digital marketing manager, marketing manager, SEO, Digital Marketing Specialist

Job Types: Full-time, Permanent

Salary: $50,000.00-$70,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Company events
  • Dental care
  • Extended health care
  • Life insurance
  • Paid time off

Schedule:

  • 8 hour shift
  • Monday to Friday

Work remotely:

  • Temporarily due to COVID-19

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