Digital Marketing Specialist

Why join Minto?

We are an award-winning, fully integrated real estate company – proudly creating better places for people to live, work and play for over 65 years. With expertise in home building, construction and property and investment management, we’ve built over 90,000 new homes, manage 13,900 multi-residential units and carry 2.4 million square feet of commercial space. Our investment management portfolio spans $4.1 billion in assets.

Our business is comprised of four divisions with operations in major cities spanning across Canada and the United States. As we continue to evolve and grow, we believe in hiring people who are as committed to creating incredible experiences for our customers as we are.

The Benefits We Offer:

We offer incredible benefits and career growth for our employees including a competitive total rewards package, Minto Learning Centre courses, tuition reimbursement, and flexible summer hours and much more. Join us to find out how you can be a part of it all!

The Opportunity:

The Digital Marketing Specialist supports digital strategy and marketing technology initiatives across all Minto Group divisions. Responsibilities include enhancing the website presence and consumer journey, lead generation, and email marketing strategic support.

With an understanding of web user experience, digital needs and goals, and customer-relevant insight, the Digital Marketing Specialist will enhance consumer digital experience through a data-informed approach, ultimately ensuring business objectives are met.

What you’ll be responsible for day to day:

• Support overarching digital lead generation initiatives. This includes identifying new trends, channels and ad formats and supporting execution and measurement where needed

• Provide overarching email strategy support including marketing automation efforts

• Plan, coordinate and implement website updates and enhancements

• Liaise with creative agencies, SEO and advertising partners and operating groups marketing teams on relevant needs

• Prepare reports and input on dashboards utilizing various data sources and analytics tools to measure performance and make recommendations for optimization

• Assist in presenting digital marketing performance and insights with internal partners while developing meaningful relationships

• Support SEO initiatives including both on-page and off-page optimization (i.e. keyword optimization, business listing site management, etc.)

• Support A/B testing efforts, optimization and reporting

• Input on the development of integrated marketing plans

• Input on briefing documents, project plans, campaign post mortems, proposals and presentations

• Support the planning and implementation of marketing technology and infrastructure initiatives

• Keep abreast of developments and trends in digital and multimedia communications and technological advancements

• Other duties within the scope, spirit and purpose of the job, as requested by management.

Who we’re looking for:

Education: University Degree or College Diploma (Business, Marketing, or related field).

Experience: Minimum 3 years of relevant work experience

Skills, Knowledge and abilities:

• Digital campaign management experience with background in Google Ads and Facebook Business Manager; certification preferred

• Strong understanding of SEO fundamentals including ranking factors, signals and recent algorithm updates

• Data-driven and creative thinking with strong analytical and problem solving skills

• Energetic, goal-oriented and passionate about digital marketing

• Well organized with strong attention to detail and thrives in a fast paced environment

• Ability to communicate effectively with excellent interpersonal, written, verbal and listening skills

• Experience with and/or desire to learn various digital and analytics platforms, best practices, and website analytics e.g. CMS, CRM, Google Analytics, Adobe and Photoshop/InDesign, Siteimprove, Google Optimize, Yext, Adestra, Unbounce. Basic front-end web development background considered an asset (HTML 5, CSS 3, JSON-LD).

• Experience creating, deploying and monitoring email campaigns

• Up-to-date on the latest trends and technologies in digital marketing

• Proficient in Microsoft Office

• Familiarity with Accessibility, CASL and Privacy requirements

Minto is an equal opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs.