Hayek Medical Devices is looking for a detail-oriented and creative Marketing Specialist to join our team. This role will work directly with Management, Clinical Specialists, Account Managers, and other strategic team members within Hayek Medical Devices.

The Marketing Specialist will be responsible for developing and overseeing aspects of our marketing strategy. This position will focus on creating, implementing, tracking and optimizing our digital and traditional marketing campaigns across various marketing channels.

To be successful as a Marketing Specialist, the ideal candidate should be highly self-motivated, proactive, and have a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns. Proficiency in graphics, web advertising, social media and web development is a must.

Responsibilities:

• Plan and execute all web, SEO/SEM, AdWords, database marketing, email, social media, website and display advertising campaigns.

• Design media campaigns according to business goals.

• Design, build, and maintain social media presence.

• Post and manage social media content on appropriate channels.

• Actively manage and engage with social communities.

• Participate in real time community conversations on behalf of the brand.

• Seek out influencers and actively engaged consumers to inspire and motivate them to share information and talk about the brand.

• Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Identify trends and insights to optimize spend and performance.

• Brainstorms new and creative growth strategies.

• Collaborate with internal teams to maintain and organize website/landing pages.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Identify critical conversion points and drop off points and optimizes user funnels.

• Provide thought leadership and perspective for adoption where appropriate.

• Assist Management and Clinical teams in conducting research and analytics.

• Provide insights gained from community interaction to Management.

• Proactively identify opportunities.

• Stay up-to-date, socially relevant, and understand the latest digital media technologies and trends.

• Collaborate with agencies and other vendor partners.

• Other duties as reasonably assigned.

Essential Skills:

• 2+ years’ experience in web, SEO/SEM, AdWords, database marketing, email, social media, website and display advertising campaigns.

• Bachelor’s degree in marketing or a related field

• Self-motivated and customer-focused

• Proficient in marketing research and statistical analysis

• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.

• Proven working experience in digital marketing, particularly within the industry

• Experience in optimizing landing pages.

• Solid knowledge of website and marketing analytics tools.

• Working knowledge of ad serving tools.

• Experience in setting up and optimizing PPC campaigns on all major search engines.

• Working knowledge of HTML, CSS, and JavaScript development and constraints.

• Excellent written and verbal communication skills.

• Excel at research and be able to identify threats and opportunities.

• Ability to multitask, manage multiple projects concurrently and balance changing and/or competing priorities.

• Detail oriented and ‘take ownership’ attitude with the ability to work in a team environment.

• Clinical knowledge of respiratory diseases and anatomy/physiology a plus, but not required.

Job Type: Full-time

Salary: Up to $60,000.00 per year

Benefits:

• Paid time off

Schedule:

• Monday to Friday

Application question(s):

• What is your email address (not indeed email) for future communication?

Experience:

• Social media management: 1 year (required)
• Google Ad Manager: 1 year (required)
• Web design: 1 year (required)
• Digital marketing: 1 year (required)
• Marketing: 1 year (required)

Work remotely:

• Temporarily due to COVID-19